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Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

and festivals allowing us to shine a spotlight on the talent of 2012." To further its strong association ...

VIDEO: Can the public name the Olympic sponsors?

By Georgina Brazier, 18 April 12, 11:11

said: "I think it's the ones that are normally associated with the Olympics, ones like McDonald ...

Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

The drive, which will run across TV, press and radio is the first "health harm" anti-smoking campaign for five years and the first to roll out since the closure of the COI on Friday (30 March). It follows a call at the end of last year by the British Medical Association to ban smoking in cars ...

Adwatch (Mar 21) top 20 recall: Cadbury Creme Egg

By Toby Talbot, executive creative director, RKCR/Y&R, 21 March 12, 12:00

. So Velodrome gets a big tick from me. I think it s great to see mindless violence associated ...

Promotional Feature: Brands face the attribution challenge

By Lynsey Barber, 12 March 12, 02:54

to increasingly complex questions. Marketing , in association with Ebiquity , brought together leading ... In association with: ...

Twitter will be London 2012's lead news platform

By John Reynolds, 15 February 12, 08:50

Chambers, chief commercial officer of the British Olympic Association (BOA); Gordon Lott, head of London ...

Tablets for kids help Leapfrog rule toy fair

By Ben Hall, 01 February 12, 08:57

The LeapPad, which is pitched as a learning tablet for four- to nine-year-olds, was voted Toy of the Year by retailers last week at the British Toy and Hobby Association's Toy Fair. Sales were driven by strong word-of-mouth marketing and social media sites, without TV advertising, according to Chris ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

Association of Publishing Agencies International Content Summit 2010 Third Sector British ...

Barnardo's in brand awareness push with 'Life Stories' campaign

By Loulla-Mae Eleftheriou-Smith, 03 November 11, 12:20

The campaign by BBH includes a TV ad supported by outdoor and digital activity. The ad breaks on Channel 4 this evening (3 November) during 'Sarah Beeny's Restoration Nightmare'. Media planning has been handled by John Ayling Associates. The campaign has been created to boost public support ...