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Clarks targets younger men

By Nicola Clark, 03 November 11, 09:20

, which harks back to their school days which might drive negative associations of being dragged into a ...

The best brands of 2010: choose your winner

By Staff, 21 October 10, 08:00

As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing ... The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV VOTE FOR YOUR FAVOURITE BRAND AT www.annualdinner2010.com/vote APPLE A relentless focus ... Adidas as the brand most consumers associated with this summer's World Cup. It also pushed boundaries ...

Sector insight: Dog and cat food

By Jain Bainbridge, 23 June 10, 12:00

overweight, according to the Pet Food Manufacturers Association (PFMA). The shift to dry food has been part ...

Sector insight: Personal pensions

By Jane Bainbridge, 16 June 10, 12:00

individual stakeholder policies, according to the Association of British Insurers (ABI). While there has ...

Sector insight: Chicken and burger bars

By Jane Bainbridge, 19 May 10, 12:00

and associated brand activity have changed purchasing habits so that discounting and value for money have become ...

Sector insight: DIY retailing

By Jane Bainbridge, 05 May 10, 11:08

Like many sectors, the housing market has suffered badly during this recession, and this has had a knock-on effect for all the businesses associated with it. Even worse for the DIY retail market ... , in general, people have then opted to pay off debts rather than spend. DIY retailing is also associated ...

Dr Martens uses music to build online presence

By Joe Thomas, 23 March 10, 10:48

The activity, devised by creative agency Exposure, marks the footwear brand's 50th anni versary. It aims to celebrate Dr Martens' rich association with fashion, culture and music during its half ... linked with music for five decades, various youth subcultures, and the musicians they associated with ...