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Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ...

Reebok fitness competition lands TV slot

By Maisie McCabe, 10 April 12, 09:15

marketing campaign. It aims to use Reebok's association with CrossFit to change the way people think about ...

Facebook confirms purchase of technology patents from IBM

By Sarah Shearman, 23 March 12, 09:06

substantially benefited from its association with Facebook, has decided to resort to litigation." Separately ...

Is marketing at a crossroads?

By Arif Durrani, 14 March 12, 08:30

at the Advertising Association's Lead 2012 summit with calls for a more responsible approach to marketing.

Promotional Feature: Brands face the attribution challenge

By Lynsey Barber, 12 March 12, 02:54

to increasingly complex questions. Marketing , in association with Ebiquity , brought together leading ... In association with: ...

Facebook to broadcast more live FA Cup matches next season

By John Reynolds, 01 March 12, 08:00

. According to sources, Budweiser is in discussions with The Football Association (FA) over streaming up ...

Bourjois taps into London Fashion Week

By Loulla-Mae Eleftheriou-Smith, 15 February 12, 12:30

in building brand awareness, driving our association with fashion and ultimately allowing us to further engage ...

Facebook marketing chief lauds 'real life' mobile possibilities

By Nicola Clark, 14 February 12, 08:30

Speaking at the Social Brands conference held in association with Marketing last week, Alexander Schlaubitz, director of customer marketing at Facebook, said that mobile is of huge concern to the company. [Mobile] will afford more of a natural augmentation with real life. The more we can have Facebook interact ...