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Taming the data deluge

By David Benady, 05 April 12, 09:00

. Chris Combemale, executive director at the Direct Marketing Association, says brands have to be upfront ...

Love Home Swap to ramp up marketing and partner with Mumsnet

By Loulla-Mae Eleftheriou-Smith, 23 February 12, 08:46

, using the messaging, "Mumsnet home swap in association with Love Home Swap". The brand has also ...

Why should brands worry about Europe's data protection proposals?

By Charles Ping, 26 January 12, 09:00

chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...

EC proposes data fines of up to 2% of global turnover

By Daniel Farey-Jones, 25 January 12, 03:44

. The Direct Marketing Association is claiming a victory in that today's official draft text does not include ...

SHIFT: Personalisation key to coping with the death of the tribe

By Nicola Clark, 20 January 12, 12:00

co-opting the Grime movement to sell streetwear, creating an association. Marketers love ...

Blighty launches the Great Blighty Ale Trail

By Maisie McCabe, 18 July 11, 01:57

to be associated with what s great about Britain the beautiful countryside and the quality real ales our country ...

Tesco eyes Olympic tie via Clubcard partners

By Sarah Shearman, 28 June 11, 09:00

Tesco is looking to associate with London 2012 by supporting the Olympic sponsorship programmes ... to the discussions, Tesco is looking to support their programmes to get closer to the Games and become associated ... but has an association with the GB Olympic Canoeing team. In May last year, rival supermarket Sainsbury ... sports sponsorships have included a deal with The Football Association as the Official England ...