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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

. In this case we have a whole season associated with a sporting event, F1; we feel this is a more effective ... of the company must still be 100% there. PATH TO CEO - Various finance roles, rising to associate finance ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

as Chairman of the Advertising Association (AA) to Cilla Snowball. Here he discusses progress made ... , especially if they re built on brands." In three years as chairman of the Advertising Association, I have ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

later we added the other functions that associated with marketing market research, design as well ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

Association of National Advertisers (ANA) found that 42% of ANA members had established internal advertising ... -party help in such cases may come from trusted, long-term associates or ad hoc hired hands. 3 ...

Digital Agency of the Year: Work Club

By Andrew McCormick, 13 December 11, 09:00

attracted nearly 2m views on YouTube, with a total of 3m views for all videos associated with the campaign ...

Sponsorship Agency of the Year - Fast Track

By John Reynolds, 13 December 11, 09:00

the unthinkable: getting consumers to associate the brand with outsourcing and not photocopying. MEC Access ...

APA International Content Summit: Brands must plan, collaborate and integrate to ensure content marketing success

By Staff, 25 November 11, 01:50

the summit, Publicis Blueprint has scooped the Grand Prix at the Association of Publishing Agencies (APA ...

Speakers from Boots, HuffPo and Westfield join APA summit line-up

By Staff, 20 October 11, 10:56

The APA (Association of Publishing Agencies) Summit entitled Content + Convergence will see Ruth Spencer, head of insight, loyalty and multi-channel at Boots; Myf Ryan, general manager of marketing at Westfield UK; Carla Buzasi, editor-in-chief at AOL Europe and Huffington Post; Will Sansom ...

Sponsorship Leagues 2011

By Kim Benjamin, 10 October 11, 12:00

environment. Even the beleaguered Football Association managed to sell its prized properties, with Vauxhall ... for the UK sponsorship industry as entrants and established sponsors seek to associate their brands ... , an association set to continue until 2015. Several non-Olympic partners are also seeking to 'own space' around ...