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Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

and festivals allowing us to shine a spotlight on the talent of 2012." To further its strong association ...

M&S summer campaign to play on Olympics and Jubilee

By Matthew Chapman, 03 April 12, 08:30

Marks & Spencer is to unveil its summer campaign this week, using celebrities to subtly associate

Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

The drive, which will run across TV, press and radio is the first "health harm" anti-smoking campaign for five years and the first to roll out since the closure of the COI on Friday (30 March). It follows a call at the end of last year by the British Medical Association to ban smoking in cars ...

Holiday Inn promotes Olympic Village association with campaign

By Loulla-Mae Eleftheriou-Smith, 07 March 12, 08:30

Holiday Inn is kicking off a £5m campaign to boost awareness of its sponsorship of London 2012.

Bourjois taps into London Fashion Week

By Loulla-Mae Eleftheriou-Smith, 15 February 12, 12:30

in building brand awareness, driving our association with fashion and ultimately allowing us to further engage ...

Umbro sidelines John Terry from ad campaigns

By John Reynolds, 07 February 12, 08:30

Terry is to face trial in July, accused of racially abusing QPR player Anton Ferdinand. He was stripped of the England captaincy by the Football Association last week. The Chelsea defender was most recently used by Umbro last August, in a campaign to promote its latest England away kit. An Umbro ...

Pernod-Ricard revives Absinthe with global campaign

By Sarah Shearman, 31 January 12, 08:30

The drinks maker first produced the spirit, sometimes called "the green fairy", in France in 1805. It is planning its first global campaign for its Absinthe Sup ri-eure brand, which will underline the drink's associations with the arts and bohemian culture. Pernod-Ricard has appointed Forward to create a digital ...