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Coca-Cola partners Spotify to boost music association

By Emma Powell, 19 April 12, 09:41

Coca-Cola has struck a global partnership with Spotify that is set to help both brands expand around the world, and will produce a Coke app based on the music service in time for the Olympics.

Helen Edwards: The good and bad of Cadbury's brand association tendencies

By Helen Edwards, PPA, Business columnist of the year, 21 March 12, 09:00

back and enjoys a mild glow from its association with one of Britain's best-loved brands. What ... the association between those sensual mauve swirls and the WH Smith checkout experience - something no self ...

Holiday Inn promotes Olympic Village association with campaign

By Loulla-Mae Eleftheriou-Smith, 07 March 12, 08:30

Holiday Inn is kicking off a £5m campaign to boost awareness of its sponsorship of London 2012.

Non-sponsor Nike is brand most associated with Olympics

By Matthew Chapman, 15 February 12, 01:06

Non-Olympic sponsor Nike is the brand most associated with the 2012 Olympics and is far out ... Research on web buzz carried out by BrandWatch, commissioned by digital agency Jam from 1 December to 7 February, shows that Nike is dominating conversations on the internet, with 7.7% of the conversations about the Olympics associated with the brand. By contrast, Adidas is only pulling in 0 ...

We'll Call You - British Olympic Association

27 September 11, 12:00

British Olympic Association Good morning, British Olympic Association. Mktg Hi, do you have a customer helpline? BOA It depends. What is it for? Mktg I'm a big sports fan, and I've read this stuff that the BOA has had to change its commercial deals because it's been getting the athletes to do ...

Stella Artois' James Watson insists the brand has shaken off negative associations

By Gemma Charles, 18 August 11, 11:00

flowed from the lager brand's marketers since then as they bid to shake off the negative associations ...

We'll Call You - The Football Association

17 August 11, 12:00

FA: Good morning, Football Association. Mktg: Hi. I'm just calling to find out about the cancelled England game against the Netherlands. I bought my Dad tickets, so I'm wondering whether the game will be rescheduled. FA: With regards to that, tickets are being refunded. The money is being transferred back ...

Will BlackBerry's association with the recent riots affect the brand? The Marketing Society Forum

17 August 11, 12:00

I believe that some people will blacklist Blackberry for negative image association, it will recover ...

Opportunities remain for brands to associate with London 2012 excitement

By Rachel Barnes, 04 August 11, 12:00

With less than a year until the Games, there are still ways for marketers to associate their brand ... ; associated brands can create events to celebrate the successes of individuals or countries (see box, below). 'There is nothing to prevent a brand undertaking activity that does not explicitly claim an association ... high-profile opportunities for a sponsor. Other official options include associations with specific ...

Advertising Association president awarded CBE

By Daniel Farey-Jones, 13 June 11, 11:20

Penny Hughes, the president of the Advertising Association, has been recognised as a Commander ... director and president of Coca-Cola UK. The Advertising Association said Hughes has pushed for stronger ... support for government partnerships such as business4life, which is hosted by the Advertising Association ... . "As president of the Advertising Association, I have been privileged to lead the industry and to work ...