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Co-operative launches Diamond Jubilee party fund

By Matthew Chapman, 12 April 12, 12:36

of a festival in Hyde Park. Meanwhile, Marks Spencer (M S) is subtly trying to associate itself ...

Reebok partners with PeerIndex for social giveaway

By Loulla-Mae Eleftheriou-Smith, 10 April 12, 11:53

brand association and traffic to the microsite through the discussion generated on social media ...

Reebok fitness competition lands TV slot

By Maisie McCabe, 10 April 12, 09:15

marketing campaign. It aims to use Reebok's association with CrossFit to change the way people think about ...

Marketing the Queen: brands face a Diamond Jubilee balancing act

By Rachel Barnes and Matt Chapman, 05 April 12, 10:00

temporary branding of a commercial sort. However, charities closely associated with Her Majesty's reign ... in their own communication and promotional programmes to forge an association with the pageant. Is there a ... been talking to the right types of brand, as well - those with a history and association with Britain ...

Brand barometer: Children's charities, which one is most prominent online?

By Gemma Charles, 05 April 12, 10:00

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

Honda UK chief Martin Moll on boosting lacklustre sales

By Alex Brownsell, 05 April 12, 10:00

that you are Japanese, with the association with fine engineering. We don't want to shy away from our roots ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

. Chris Combemale, executive director at the Direct Marketing Association, says brands have to be upfront ...

M&S summer campaign to play on Olympics and Jubilee

By Matthew Chapman, 03 April 12, 08:30

Marks & Spencer is to unveil its summer campaign this week, using celebrities to subtly associate

Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

The drive, which will run across TV, press and radio is the first "health harm" anti-smoking campaign for five years and the first to roll out since the closure of the COI on Friday (30 March). It follows a call at the end of last year by the British Medical Association to ban smoking in cars ...