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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

. In this case we have a whole season associated with a sporting event, F1; we feel this is a more effective ... of the company must still be 100% there. PATH TO CEO - Various finance roles, rising to associate finance ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

to encouraging children to associate the fast food chain with the Games. Follow Arif Durrani on Twitter ...

Alan Mitchell: Advertisers, face it, your consumers hate you

By Alan Mitchell, 29 March 12, 01:00

Advertising Association research suggests marketing's image is in dire need of a makeover ... of the Advertising Association. His strongly worded wake-up call, originally written for the RSA Journal last winter, is based on longitudinal research by the Advertising Association, showing a secular decline ... Association reveals five main consumer gripes about advertising: bombardment, intrusiveness, poor creativity ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

later we added the other functions that associated with marketing market research, design as well ...

How brands are innovating their way out of the 'squeezed middle'

By Nick Hughes, 23 March 12, 09:00

, more channels - with different associated price perceptions - and more brand-versus-own-label options ...

Brand barometer: Nappies, which one is most prominent online?

By Gemma Charles, 23 March 12, 08:00

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

P&G Marc Pritchard: The full WACL speech

By Rachel Barnes, 22 March 12, 08:31

-breaking partnerships with the British Olympic Association, Paralympic Association and the Olympic Committee of Ireland ... of 2012 and we re delighted to have them associated with our brands and campaigns. People want to hear ...

Unilever's Keith Weed: 'Marketing's at a crossroads'

By Arif Durrani, 05 March 12, 01:39

Speaking at the Advertising Association Lead 2012 summit last week, the man behind the world s second largest advertiser issued a strong plea for marketers to accept their responsibilities and help build a more ethical, sustainable future. He said: "Marketing has, from the very beginning ...

Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'

By Keith Weed, chief marketing officer, Unilever, 29 February 12, 08:00

at the Advertising Association's annual summit this week. Here, he explains what lies behind Unilever's strategy. ... as much as 20%. Survival of the fittest This term is associated with Charles Darwin, but he ...