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Brand barometer: Car insurers, which one is most prominent online?

By Gemma Charles, 18 May 12, 08:30

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ...

Helen Edwards: Buy My Face's lesson in brand charm

By Helen Edwards, PPA, Business columnist of the year, 14 March 12, 09:00

, which now sponsors the Buy My Face site, gains much from its association with the youthful spirit ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

By Alex Brownsell, 14 March 12, 08:30

an association with the Games, Visa has set itself the lofty objective of using the event to change ... poll even citing non-sponsor Nike as the brand most associated with the Games. Dima concedes ... challenging. Nonetheless, he believes that the brand's more entrenched association with the Olympic movement ...

Brand barometer: High street banks, which is most prominent on the web?

By Gemma Charles, 17 February 12, 08:00

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

Non-sponsor Nike is brand most associated with Olympics

By Matthew Chapman, 15 February 12, 01:06

Non-Olympic sponsor Nike is the brand most associated with the 2012 Olympics and is far out ... Research on web buzz carried out by BrandWatch, commissioned by digital agency Jam from 1 December to 7 February, shows that Nike is dominating conversations on the internet, with 7.7% of the conversations about the Olympics associated with the brand. By contrast, Adidas is only pulling in 0 ...