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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

The National Basketball Association (NBA) is one of the world's biggest and most respected sports

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

association with the late Michael Jackson. Collaboration with consumers O2 stepped up its location ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

. In this case we have a whole season associated with a sporting event, F1; we feel this is a more effective ... of the company must still be 100% there. PATH TO CEO - Various finance roles, rising to associate finance ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

By Stuart Derrick, 04 May 12, 08:00

service. 'Operationally, it's a problem to buy from 400 companies with all the associated invoicing ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

with music over the past five years. Diet Coke has fashion (associations) and Coke Zero has gaming; now Coke ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

later we added the other functions that associated with marketing market research, design as well ...

P&G Marc Pritchard: The full WACL speech

By Rachel Barnes, 22 March 12, 08:31

-breaking partnerships with the British Olympic Association, Paralympic Association and the Olympic Committee of Ireland ... of 2012 and we re delighted to have them associated with our brands and campaigns. People want to hear ...

Furniture retail and DIY brands switch from price-led to emotive ad strategy

By Alex Brownsell, 22 March 12, 08:30

, some argue, has forced a rethink across the retail sector. Matt Prentis, associate director ...

Unilever's Keith Weed: 'Marketing's at a crossroads'

By Arif Durrani, 05 March 12, 01:39

Speaking at the Advertising Association Lead 2012 summit last week, the man behind the world s second largest advertiser issued a strong plea for marketers to accept their responsibilities and help build a more ethical, sustainable future. He said: "Marketing has, from the very beginning ...