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Sports organisations must prepare for post-Olympic sponsorship, says LTA boss

By Kate Lloyd, 28 April 12, 09:41

the Olympics, according to the head of commercial at the Lawn Tennis Association (LTA). ... jump ship out of sponsoring sports and sporting associations, and into other areas. Robertson said ... association wanted to ensure that it didn t "get left behind" by brands who just wanted to work with the LTA for the Olympic year. He said that the association was also looking for "ways we can find additional revenue ...

Reebok fitness competition lands TV slot

By Maisie McCabe, 10 April 12, 09:15

marketing campaign. It aims to use Reebok's association with CrossFit to change the way people think about ...

Brands must meet the retail challenge

By Lynsey Barber, 29 February 12, 12:00

engaging and compelling to get them through the door.' When Marketing , in association with Elmwood ...

Bourjois taps into London Fashion Week

By Loulla-Mae Eleftheriou-Smith, 15 February 12, 12:30

in building brand awareness, driving our association with fashion and ultimately allowing us to further engage ...

Umbro sidelines John Terry from ad campaigns

By John Reynolds, 07 February 12, 08:30

Terry is to face trial in July, accused of racially abusing QPR player Anton Ferdinand. He was stripped of the England captaincy by the Football Association last week. The Chelsea defender was most recently used by Umbro last August, in a campaign to promote its latest England away kit. An Umbro ...