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Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

with music over the past five years. Diet Coke has fashion (associations) and Coke Zero has gaming; now Coke ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

to encouraging children to associate the fast food chain with the Games. Follow Arif Durrani on Twitter ...

Brand barometer: Fast-food chains, which one is most prominent online?

By Gemma Charles, 02 March 12, 01:40

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

Helen Edwards: Marketers beware the pursuit of happiness

By Helen Edwards, PPA, Business columnist of the year, 25 January 12, 01:00

Happiness is an elastic concept and merely associating a brand with it is not enough to woo

The most irritating ads of 2011

By David Benady, 10 January 12, 01:00

being edited out after admitting taking cocaine - not something M S would wish to be associated with ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

Association of Publishing Agencies International Content Summit 2010 Third Sector British ...

Food Advertising Unit to study effect of ads on children

By John Reynolds, 01 December 11, 09:00

The Advertising Association (AA) is understood to be preparing a research project into the food

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV ... wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV ... 's Brand of the Year 2011 in association with ITV Marketing Society Brand ... associations through ads featuring Aussies Brad and Dan and a host of tie-ups with comedians including Steve ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

to the power of its associated TV formats, such as The X Factor. Sony will be watching closely. Whether Hardy ... -selling consumer electronic device to date, he has reason to celebrate. 70: ROLAND AGAMBAR - ASSOCIATED ...