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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

The National Basketball Association (NBA) is one of the world's biggest and most respected sports

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

association with the late Michael Jackson. Collaboration with consumers O2 stepped up its location ...

Orange invests in film ties after sponsorship review

By Matthew Chapman, 22 May 12, 08:30

Orange is to overhaul its brand sponsorship activity, ending its association with the Prize

Sector Insight: betting shops

By Jane Bainbridge, 15 May 12, 10:29

. William Hill. Remains the UK s largest operator and signed sponsorship with the Football Association ... in better locations. Only about a quarter of indies are marginally profitable at best (Association ...

Former Carlsberg marketer Roberts takes up cricket role

By John Reynolds, 09 May 12, 08:30

at Leicestershire and Rutland County Football Association. ...

Capital One in frame to become League Cup sponsor

By John Reynolds, 04 May 12, 10:19

has opted not to renew its 14-year association with the competition. Capital One is viewing the cup ...

Brand barometer: Top five Premier League football clubs, which one is most prominent online?

By Gemma Charles, 04 May 12, 08:30

-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases ...

Wagamama installs Blippar technology for diners

By Sarah Shearman, 03 May 12, 11:15

association with festivals last year when it took the lounge to Summer Sunday and ParkLife. It has ...

Europe's 'chilling' data reforms will deter a UK Facebook or Twitter

By Sarah Shearman, 02 May 12, 11:36

Industry trade bodies, including the Internet Advertising Bureau (IAB); Interactive Media in Retail Group (IMRG); Coalition for a Digital Economy (Coadec); the Federation of Small Businesses (FSB), and the Direct Marketing Association (DMA), have signed an open letter to ministers, warning them that the EC ...

Sports organisations must prepare for post-Olympic sponsorship, says LTA boss

By Kate Lloyd, 28 April 12, 09:41

the Olympics, according to the head of commercial at the Lawn Tennis Association (LTA). ... jump ship out of sponsoring sports and sporting associations, and into other areas. Robertson said ... association wanted to ensure that it didn t "get left behind" by brands who just wanted to work with the LTA for the Olympic year. He said that the association was also looking for "ways we can find additional revenue ...