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Orange invests in film ties after sponsorship review

By Matthew Chapman, 22 May 12, 08:30

Orange is to overhaul its brand sponsorship activity, ending its association with the Prize

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

language; it has built luxury by association. It's time to step out of the shadows. ...

Brand barometer: Tablets, which one is most prominent online?

By Gemma Charles, 11 May 12, 01:30

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

Ocado director warns Olympics will 'bugger up' summer business

By Matthew Chapman, 01 May 12, 08:30

the Games. The British Beer Pub Association (BBPA) has stressed efforts must be made in partnership ...

Samsung overtakes Nokia to become world's top handset seller

By Matthew Chapman, 27 April 12, 10:02

and becoming the world's largest handset vendor in the process. Alex Spektor, associate director at Strategy ...

Brand barometer: TVs, which one is most prominent online?

By Gemma Charles, 27 April 12, 08:30

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

Boris bids for Tech City to join London & Partners

By Loulla-Mae Eleftheriou-Smith, 26 April 12, 01:51

will lobby the Government for the Tech City Investment Organisation and the associated budget to be folded ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ...

Facebook confirms purchase of technology patents from IBM

By Sarah Shearman, 23 March 12, 09:06

substantially benefited from its association with Facebook, has decided to resort to litigation." Separately ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

By Alex Brownsell, 14 March 12, 08:30

an association with the Games, Visa has set itself the lofty objective of using the event to change ... poll even citing non-sponsor Nike as the brand most associated with the Games. Dima concedes ... challenging. Nonetheless, he believes that the brand's more entrenched association with the Olympic movement ...