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Orange invests in film ties after sponsorship review

By Matthew Chapman, 22 May 12, 08:30

Orange is to overhaul its brand sponsorship activity, ending its association with the Prize

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

language; it has built luxury by association. It's time to step out of the shadows. ...

GiffGaff hires former Procter & Gamble marketer Jenkins

By Sarah Shearman and Maisie McCabe, 06 March 12, 08:30

Jenkins had been working as a consultant at Brand Learning for the past two years and founded My Pet is Here, an online pet community business. She worked at P G for 12 years, most recently as associate director of new marketing models and ecommerce, leaving in May last year. At GiffGaff, Jenkins ...

Pampering brands Nivea and Maybelline score well in brand survey

By John Reynolds, 01 February 12, 02:09

. Consumers were asked questions such as, "Is this a brand you are proud to be associated with?" and "Is ...

Tesco boss Richard Brasher to chair Marketing Society Awards judging

By Staff, 30 January 12, 11:00

for this year's Marketing Society Awards for Excellence in association with Marketing.

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

Association of National Advertisers (ANA) found that 42% of ANA members had established internal advertising ... -party help in such cases may come from trusted, long-term associates or ad hoc hired hands. 3 ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

Association of Publishing Agencies International Content Summit 2010 Third Sector British ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV ... wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV ... 's Brand of the Year 2011 in association with ITV Marketing Society Brand ... associations through ads featuring Aussies Brad and Dan and a host of tie-ups with comedians including Steve ...