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Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

as Chairman of the Advertising Association (AA) to Cilla Snowball. Here he discusses progress made ... , especially if they re built on brands." In three years as chairman of the Advertising Association, I have ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

to encouraging children to associate the fast food chain with the Games. Follow Arif Durrani on Twitter ...

Government alcohol strategy comes under fire from advertisers

By Gemma Charles, 26 March 12, 07:40

to alcohol company websites and associated social media. It also pledges to "look for opportunities ...

Brands sought for £10m Olympic museum

By Ed Owen, 28 February 12, 09:09

The British Olympic Association (BOA) is hoping to raise £10m to fund an Olympic legacy museum ... . Colin Moynihan, chairman of the British Olympic Association, said: "We are now looking to the Olympic ... the Deppwater Horizon disaster, BP's brand image was found to have improved from its association with the 2012 ...

Industry bodies unite for experiential marketing code

By Gemma Charles, 28 February 12, 08:00

The code of conduct was drawn up by a working group assembled by the Institute of Promotional Marketing IPM) which included the Direct Marketing Association, ISBA and the alcohol producers' social responsibility body, the Portman Group. The rules will cover methods such as sampling, face-to-face marketing ...