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Chinese automotive brand Geely unveils UK launch plans

By Alex Brownsell, 05 December 11, 04:30

.geelyauto.co.uk . Matthew Cheyne, market development director of Geely Auto UK, said: "Much of the success of Geely Auto UK ...

Where to invest for digital success

By Lynsey Barber, 20 July 11, 12:00

. Jonathan Williams, e-marketing director for used-car service Auto Trader , which spans print, web ... of that customer,' he says. 'In the auto category, 12% of people who arrive on an auto website have visited ... should be getting more as we are a significant proportion of the auto sector. 'Our customers will also ...

Brand Manager of the Week: Alex Seeberg, Marketing manager, Auto Express and Carbuyer.co.uk

15 June 11, 12:00

- Describe yourself in three words Loyal, inquisitive, lush. - How would you define marketing? Helping to sell magazines while annoying editorial. - What would you be if you weren't a brand ma...

Listerine unveils interactive YouTube videos

By Alex Brownsell, 10 June 11, 01:15

The campaign, by JWT London, uses YouTube's auto playlist functionality which allows users to engage with videos and choose the content. In the humorous 'Mouth vs Life' videos , people dressed as teeth and gums have random items thrown at them to demonstrate the range of germs that can enter ...