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The Revolution Awards 2012 - winners in full

By Kim Benjamin, 23 April 12, 12:45

mobile iPhone application by Auto Trader UK Financial Services HSBC Student Bursary competition ...

Revolution: Mobile World Congress: The trends taking mobile by storm

By George Nimeh, 06 March 12, 10:00

-time spot at a world-class event, far from the competition and media frenzy that often accompany auto shows ...

Where to invest for digital success

By Lynsey Barber, 20 July 11, 12:00

. Jonathan Williams, e-marketing director for used-car service Auto Trader , which spans print, web ... of that customer,' he says. 'In the auto category, 12% of people who arrive on an auto website have visited ... should be getting more as we are a significant proportion of the auto sector. 'Our customers will also ...

Listerine unveils interactive YouTube videos

By Alex Brownsell, 10 June 11, 01:15

The campaign, by JWT London, uses YouTube's auto playlist functionality which allows users to engage with videos and choose the content. In the humorous 'Mouth vs Life' videos , people dressed as teeth and gums have random items thrown at them to demonstrate the range of germs that can enter ...

The Revolution Awards 2011 - winners in full

By Andrew McCormick, 15 April 11, 11:54

and travel The Holiday Autos comedy road trip by Seventy Seven PR. Media and entertainment ...

EBay launches new mobile service for smartphones

By Staff, 13 October 10, 12:05

listed by the same seller. The smartphone interface improvements include auto-complete for search ...

EBay to add motoring services website

By Sarah Shearman, 21 September 10, 08:30

The Motoring Services Hub offers car-related products including vehicle insurance and warranty history checks, plus exclusive deals from partners such as Confused.com, Auto-Net and Warrantywise. The hub will be promoted through display ads on the Motors section of the main site. EBay plans to roll ...

Andrew Walmsley on Digital: Be brave - innovate

By Andrew Walmsley, 08 September 10, 12:00

Publishing company launched Thames Valley Trader, with Southern Auto Trader following in 1981. - In 1982 ... basis. From 1988 all these publications were branded Auto Trader. - In 1998 the two businesses merged ... as Auto Trader and related titles Bike Trader, Truck Trader and Top Marques, Trader Media Group owns ...

Holiday Autos looks to social media to push deals

By Mark Banham, 14 May 10, 01:00

LONDON - Lastminute.com-owned Holiday Autos has launched its first Twitter feed to fuel customer ... hire booking to the first 500 people. Hema Nagar, head of marketing at Holiday Autos, said: "We ... customers." Holiday Autos was launched in 1987. Planning and buying for the campaign is handled by MG ...

Masterclass: Personalised ads

By David Tiltman, 13 May 10, 12:00

not materialise the activity is reconsidered." Auto Trader now targets motorists who are likely ... ). For the latter it can analyse up to 90 days worth of usage history. A test of this technique on eBay Auto ... at Trader Media Group, which publishes a range of multi-platform magazine brands including Auto Trader ...