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Cannons hires The Lab to add members

By Ed Kemp, 08 August 07, 12:00

also runs partnership marketing initiatives with the Tussauds Group, Club Med and car-hire firm Auto ...

Direct News: Honda steps up Civic campaign

02 June 05, 12:29

The work involves inserts in motoring titles such as BBC Top Gear, Car, EVO and F1 Racing. Ads will also appear on web pages popular with prospective car buyers, such as glass.co.uk and the websites of Auto Express and Auto Trader. Respondents will be offered the chance to receive regular updates ...

Honda steps up Civic campaign with magazine inserts

By by Staff, 02 June 05, 07:00

Direct choice: Saab Diesel

By Sean Kinmont, Creative director, 23red, 15 December 04, 12:00

rational, rather than emotive, approach to encouraging test drives. Themed around 'Experiments in auto ... . The intellectual 'auto-perception' creative is a bit like a Saab itself - beautifully crafted and expensively ...

Loot shifts spend to direct with drive through Liquid

By Ben Bold,, 08 September 04, 07:00

The title is hoping to bolster its circulation in the face of competition from specialist titles such as Auto Trader, classified ad sections of regional papers and the growth of websites such as eBay that threaten the domain of its Loot.com service. Loot, owned by Associated Newspapers, is shifting some ...

Direct news: Loot appoints Liquid to boost circulation

By Ben Bold, 08 September 04, 12:00

Direct choice: Seat Ibiza

By Rob Gray, Managing director, Mercier Gray, 18 August 04, 12:00

-on with the strategy. Seat is inextricably linked with 'auto emocion', a more passionate Southern European view ...

Fiat puts Arc on notice with review of direct account

By Mark Sweney,, 11 March 04, 07:00

LONDON - Fiat Auto is putting its pan-European below-the-line advertising account out to pitch ... in the animal kingdom. Above-the-line activity is being supported by ambient activity through Arc. Fiat Auto ...

Fiat seeks agency for pan-European direct activity

By Ben Bold,, 22 January 04, 07:00

-the-line activity is being supported by ambient activity by Arc. Fiat Auto had a net loss of nearly £1.3bn last ...

DIRECT MAIL SHOWCASE: In the last of the series, Ken Gofton reviews direct marketing by four of the UK's leading creative hotshops

By KEN GOFTON, 07 November 02, 12:00

IMPROVEMENTS Client: Skoda Auto Agency: Archibald Ingall Stretton Distribution: Throughout 2002 ... auto-changer - damn', and so on. When the piece is opened out, the copy reads: 'If there are still ...