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Brand Manager of the Week: Alex Seeberg, Marketing manager, Auto Express and Carbuyer.co.uk
- Describe yourself in three words Loyal, inquisitive, lush. - How would you define marketing? Helping to sell magazines while annoying editorial. - What would you be if you weren't a brand ma...
Holiday Autos looks to social media to push deals
LONDON - Lastminute.com-owned Holiday Autos has launched its first Twitter feed to fuel customer ... hire booking to the first 500 people. Hema Nagar, head of marketing at Holiday Autos, said: "We ... customers." Holiday Autos was launched in 1987. Planning and buying for the campaign is handled by MG ...
Nissan replaces BMW as O2 auto partner
LONDON - Nissan is replacing BMW as The O2's official automotive partner and will launch a "brand centre" at the East London venue to mark its three-year sponsorship deal.
Auto Trader hires Carat to £10m media brief
and buying account for Auto Trader.
Auto marketers aim to push scrapping scheme
. The response there was positive, with sales of new cars soaring by more than 21% year on year. Senior UK auto ...
Mark Ritson on branding: US auto brands missed the turning
What will consumers do in the future? This question leaves marketers dolefully scratching their heads. The combination of market complexity and a huge number of potential economic and cultural outcome...
Digital: Auto Trader eyes WAP site revamp
Motor trading magazine Auto Trader is to overhaul its WAP site to boost traffic and increase
Auto industry blasts CO2 ad plans
LONDON - The motoring industry has slammed EU plans, which, if implemented, could force car manufacturers to put CO2-emission warnings on print advertising for the first time.
Media News brief: Auto Trader signs licensing deal
Auto Trader has signed a licensing deal with Discovery Networks Europe. The broadcaster
Media News brief: Auto Trader gives away flag
Auto Trader is giving away a St George's car flag with every magazine to tie in with the World Cup
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