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Listerine unveils interactive YouTube videos
The campaign, by JWT London, uses YouTube's auto playlist functionality which allows users to engage with videos and choose the content. In the humorous 'Mouth vs Life' videos , people dressed as teeth and gums have random items thrown at them to demonstrate the range of germs that can enter ...
Companies ditch brand extensions to refocus on core business
in the next two years. While all auto companies are being hit hard by the recession, this stream lining ...
Biggest brands: Top 100 online advertisers 2009
and outstripping the finance sector, which previously overshadowed all other categories. Finance and auto brands ... for everybody. 'At the end of 2008, ad budgets were cut, and these two big sectors - finance and auto - were ...
ASDA targets gaming market with customer mag
launched Grand Theft Auto IV and the WiiFit exercise board is also thought to have increased the lure ...
Asda chief wades into row over Google keywords
businesses considering legal action include the Guardian Media Group/Apax-owned Auto Trader group. ...
Brands tap into in-game advertising as video games outsell movies
LONDON - Grand Theft Auto IV (GTA IV) has smashed all records to become the world's biggest video
Predicting the next 75 years of marketing
cars or face being stringently taxed on non-environmentally friendly auto purchases. And car ...
Power 100 marketers of 2006
'demigod' among creatives, Philpott broke auto industry convention and publicly pointed out in a letter ...
ISBA SUPPLEMENT: Advertising through the ages - As ISBA draws near to its centenary, James Curtis charts the growth of the advertising industry and the ways in which society has shaped its course over the past 100 years
didn't stop Guinness taking risks. One controversial ad spoofed the auto-erotic death of MP Stephen ...
MEDIA BRIEFS
rental specialist, Holiday Autos. The win follows a three-way pitch against incumbent agency Conrad ...
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- Creative Artworker - Soho 25 - 30K, The Industry Club London Ltd
- 25 - 30K, Soho, London
- Senior Client Director: Packaging Design & Branding £90k, Twist Recruitment
- £75000 - £90000 per annum + benefits, London
- Junior Account Manager, £25k + bens, West End, Gabriele Skelton
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