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BEST GLOBAL BRANDS 2010: Apple fails to break into top flight

By Mark Banham, 16 September 10, 01:10

, efficiency and innovation took a serious knock. During a difficult year for the auto industry, Mercedes ...

Food and drink industry round table: marketers look ahead

By Richard Abbott, 01 December 09, 09:00

by high brand loyalty, which means that people tend to shop the aisle on auto-pilot'. He says Hovis has ...

Companies ditch brand extensions to refocus on core business

By Gemma Charles, 16 June 09, 09:30

in the next two years. While all auto companies are being hit hard by the recession, this stream lining ...

Biggest brands: Top 100 online advertisers 2009

By David Benady, 31 March 09, 08:30

and outstripping the finance sector, which previously overshadowed all other categories. Finance and auto brands ... for everybody. 'At the end of 2008, ad budgets were cut, and these two big sectors - finance and auto - were ...

Asda chief wades into row over Google keywords

By Jemima Bokaie, 07 May 08, 09:00

businesses considering legal action include the Guardian Media Group/Apax-owned Auto Trader group. ...

Brands tap into in-game advertising as video games outsell movies

By Gareth Jones, 07 May 08, 08:45

LONDON - Grand Theft Auto IV (GTA IV) has smashed all records to become the world's biggest video

Predicting the next 75 years of marketing

06 March 07, 09:30

cars or face being stringently taxed on non-environmentally friendly auto purchases. And car ...

MEDIA: Briefs

By IMELDA MICHALCZYK, 02 March 00, 12:00

to view from 7am to 7pm. Loot, the free ads paper, is to go head-to-head with Auto Trader ...

New Media: Briefs

By BEN ROSIER, 17 February 00, 12:00

launched a new car-hire service in conjunction with Holiday Autos. The service offers secure online car booking from any location within Holiday Auto s global network. Bestfood s Marmite brand ...