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What brands can learn from Caine's Arcade

By Nicola Clark, 26 April 12, 09:00

It's not an app, it wasn't dreamed up by teenage coders in a Palo Alto garage and it is made entirely of cardboard, yet Caine's Arcade is the subject of one of the most popular videos on the web this month. When nine-year-old Caine Monroy created an arcade in his dad's used auto parts store in East ...

Revolution: Mobile World Congress: The trends taking mobile by storm

By George Nimeh, 06 March 12, 10:00

-time spot at a world-class event, far from the competition and media frenzy that often accompany auto shows ...

Brand Manager of the Week: Alex Seeberg, Marketing manager, Auto Express and Carbuyer.co.uk

15 June 11, 12:00

- Describe yourself in three words Loyal, inquisitive, lush. - How would you define marketing? Helping to sell magazines while annoying editorial. - What would you be if you weren't a brand ma...

Apple updates MacBooks and operating system

By Ed Owen, 25 February 11, 09:25

start adding great new Lion features like full screen, gestures, Versions and Auto Save ...

EBay launches new mobile service for smartphones

By Staff, 13 October 10, 12:05

listed by the same seller. The smartphone interface improvements include auto-complete for search ...

Andrew Walmsley on Digital: Be brave - innovate

By Andrew Walmsley, 08 September 10, 12:00

Publishing company launched Thames Valley Trader, with Southern Auto Trader following in 1981. - In 1982 ... basis. From 1988 all these publications were branded Auto Trader. - In 1998 the two businesses merged ... as Auto Trader and related titles Bike Trader, Truck Trader and Top Marques, Trader Media Group owns ...

Masterclass: Personalised ads

By David Tiltman, 13 May 10, 12:00

not materialise the activity is reconsidered." Auto Trader now targets motorists who are likely ... ). For the latter it can analyse up to 90 days worth of usage history. A test of this technique on eBay Auto ... at Trader Media Group, which publishes a range of multi-platform magazine brands including Auto Trader ...