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Masterclass: Personalised ads

By David Tiltman, 13 May 10, 12:00

not materialise the activity is reconsidered." Auto Trader now targets motorists who are likely ... ). For the latter it can analyse up to 90 days worth of usage history. A test of this technique on eBay Auto ... at Trader Media Group, which publishes a range of multi-platform magazine brands including Auto Trader ...

Mark Ritson on Branding: A fond farewell

By Mark Ritson, 23 March 10, 12:00

marketer. A year before the US auto manufacturers went to the wall, I confidently predicted they would all ...

Amanda Andrews on Media: Getting in on the game

By Amanda Andrews, 01 April 09, 08:30

the popular Grand Theft Auto and Championship Manager series. However, the appeal of video games has widened ...

Marketing Digital Report: Moving pictures bring search to life

24 March 09, 12:00

click-to-play ads, mastheads and 30-second auto-rolls. Adding to the sense of progression was last ...

Brand Health Check: The BBC

By Jeremy Lee, 18 November 08, 12:00

to do - such as binge-drinking, random sex and playing Grand Theft Auto IV - it has somehow lost its ...

Samsung launches Pixon ad campaign

By Fiona Ramsay, 22 October 08, 04:00

from late October and has a x16 digital zoom with Auto Focus, fast shutter, face detection and geo ...

Lastminute.com appoints Karmarama to travel brands

By Staff, 30 September 08, 11:00

LONDON - Lastminute.com has appointed Karmarama to handle its Travelocity, Holiday Autos

Video games industry fights age rating plan at Labour conference

By Gemma Charles, 23 September 08, 08:30

not have the best press thanks to the likes of titles such as Grand Theft Auto, Paul Jackson, the director ...

Mark Ritson on branding: US auto brands missed the turning

29 July 08, 12:00

What will consumers do in the future? This question leaves marketers dolefully scratching their heads. The combination of market complexity and a huge number of potential economic and cultural outcome...