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Unilever personal care brands sponsor British Lotus F1 Team

By Loulla-Mae Eleftheriou-Smith, 06 February 12, 01:40

. In July last year, the BBC announced it was sharing its live rights to broadcast F1 with Sky Sports ...

Who owns your Twitter followers?

By Rachel Barnes, 13 January 12, 01:00

handle, the BBC's Laura Kuenssberg went from @BBCLauraK to @ITVLauraK, taking her 60,000 followers ...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

16- to 34-year-olds, watched BBC series The Great British Bake Off last year. By comparison, 4.7m ...

TV art critic to chair Marketing Design Awards judging

By Staff, 30 August 11, 12:43

regular contributor on BBC2's Culture Show. The writer and presenter of several acclaimed BBC ...

Andy Duncan on life back in the fast lane and his Channel 4 legacy

By Alex Brownsell, 21 July 11, 12:01

, prior to a decade in media with the BBC and Channel 4, he carved out a reputation as a marketer during a ... , rising to director of marketing, communications and audiences, BBC 2004-2009: Chief executive, Channel ...

Mercedes-Benz and Rolls Royce top Superbrands charts

By Nicola Clark, 28 February 11, 08:30

-Benz 100.00 2 Rolex 95.81 3 BBC 94.03 4 Coca-Cola 92 ...

The best brands of 2010: choose your winner

By Staff, 21 October 10, 08:00

to as the benchmark for customer service, and so widely loved that the BBC even made a documentary series about it ...

Andy Duncan joins luxury car retailer

By Maisie McCabe, 07 September 10, 05:15

at the BBC and was the founding chairman of Freeview. Duncan worked at FMCG giant Unilever for 17 years before joining the BBC in a number of top level positions in general management, marketing and sales ...

Brand Health Check: Top Gear

By Jeremy Lee, 04 August 10, 12:00

The BBC's lucrative and quirky motoring series is showing signs of losing its way. ... As Jeremy Clarkson might put it, 'Top Gear' is one of the BBC's biggest and most important brands ... arm, BBC Worldwide, the brand has become a multi-platform juggernaut. From DVDs, it has expanded into areas such as live events and the 'Top Gear' Turbo Challenge partwork for children. BBC Worldwide ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

the notion that frozen food is the preserve of the unhealthy. 27. Sharon Baylay, BBC Despite joining ... has yet to make her mark at the BBC. Perhaps Baylay has opted to stay out of the firing line, given ... ' appearances in the BBC series Inside John Lewis, thrashing out the strategy with the ad agency's founding ...