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Reebok fitness competition lands TV slot

By Maisie McCabe, 10 April 12, 09:15

. The BBC has the 2D broadcast rights for the tournament in the UK and has announced it will partner ...

Brand barometer: Social media performance of Ultimo

By Gemma Charles, 02 March 12, 12:00

NOVEMBER Dragons' Den entrepreneur Peter Jones tweeted about Ultimo owner, Michelle Mone, in his BBC2 show, How We Made Our Millions. Michael Buble's wife, model Luisana Lopilato, signed up to model the brand's lingerie. DECEMBER Ultimo announced record company profits and more ...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

16- to 34-year-olds, watched BBC series The Great British Bake Off last year. By comparison, 4.7m ...

Behind the ASOS marketing machine

By Nicola Clark, 22 September 11, 08:00

at Channel 4, MySpace and the BBC, where she picked up the Marketing Society Young Marketer of the Year award ... , she is far from frazzled. As a former TV marketer - she was head of marketing for BBC Two and a ...

TV art critic to chair Marketing Design Awards judging

By Staff, 30 August 11, 12:43

regular contributor on BBC2's Culture Show. The writer and presenter of several acclaimed BBC ...

Mr Men owner eyes ties for 40th birthday push

By Loulla-Mae Eleftheriou-Smith, 11 May 11, 11:30

of an animated Mr Men TV series broadcast on the BBC. 1981: First Little Miss books published, including ...

Top 10 marketing mishaps of 2010

By Nicola Clark, 14 December 10, 12:15

suggesting ITV should hand over the remainder of its allocated games for the tournament to the BBC. ITV ...

Tesco most searched food and drink term in the UK

By Loulla-Mae Eleftheriou-Smith, 09 December 10, 10:59

BBC Recipes Tesco YouTube Asda Next Hotmail Pizza ...

The best brands of 2010: choose your winner

By Staff, 21 October 10, 08:00

to as the benchmark for customer service, and so widely loved that the BBC even made a documentary series about it ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

the notion that frozen food is the preserve of the unhealthy. 27. Sharon Baylay, BBC Despite joining ... has yet to make her mark at the BBC. Perhaps Baylay has opted to stay out of the firing line, given ... ' appearances in the BBC series Inside John Lewis, thrashing out the strategy with the ad agency's founding ...