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ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

for already exist; they have been beaten to it." Stephenson is reported by the BBC today (16 April) as saying ...

Google ranked top brand and Dove enters top 20

By Loulla-Mae Eleftheriou-Smith, 18 January 12, 11:31

The YouGov BrandIndex measures consumers' perception of brands on a daily basis across quality, value, customer satisfaction, corporate reputation, general impression and likelihood of consumers to recommend the brand. The top-six brands in the index for 2011, which include the BBC, Heinz and Sony ...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

16- to 34-year-olds, watched BBC series The Great British Bake Off last year. By comparison, 4.7m ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

By Rachel Barnes, 07 December 11, 12:00

- and embrace creativity and risk. In a candid interview with the BBC's Nick Higham, Fennell revealed his ...

Brand Health Check: Levi Roots

By Rachel Barnes, 01 December 11, 12:00

in the history of the BBC series, the sauce went into mass production and gained listings, initially ...

What makes a great marketer?

By Daniel Farey-Jones, 23 November 11, 08:33

of internet marketing at Royal Mail and the BBC. Finally, 101's Phil Rumbol provided an insight into how he ...

Levi Roots to star in TV ads

By Gemma Charles, 15 November 11, 08:30

The campaign, created by JWT London, will star the entrepreneur who became famous after an appearance on the BBC s Dragons Den. The Reggae Reggae brand, produced by AB World Foods and now reported to be worth 30m, includes ready meals, cooking sauces and snacks. In March, it extended into soft drinks, its ...