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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

. The first to go was Ashley Highfield, the digital industry figure known for launching the BBC iPlayer, who ...

We'll call you: Everything Everywhere

09 May 12, 11:00

Mktg (Put through to Orange customer service after calling Everything Everywhere.) Hi, I read a story on the BBC about you launching a campaign about 4G. Orange That operation is still under process (sic), so once we get a final update we will update it on the news section. Mktg Can you tell ...

BlackBerry to refocus on business customers

By Sarah Shearman, 30 March 12, 09:15

in a report on the BBC as saying BlackBerry "cannot succeed" if it "tried to be everybody s darling ...

Nintendo marketer jumps ship to BBC Worldwide

By Matthew Chapman, 26 March 12, 02:49

the company after eight years to take up the marketing director role at BBC Worldwide. ... replacement due to be announced at a later date. At BBC Worldwide he is replacing Fiona Eastwood, who has been promoted to product development director, consumer products, BBC Worldwide. David Yarnton ...

Xbox to add educational content and iPlayer

By Matthew Chapman, 14 March 12, 09:10

Microsoft's Xbox will offer the BBC iPlayer from next week and is targeting parents by adding ... playful learning elements. National Geographic and Disney are also content partners. The BBC iPlayer ... after the two companies resolved issues over charging for BBC content. The BBC was announced as a ...

Rolex, Coca-Cola and Google top Consumer Superbrands of 2012

By Loulla-Mae Eleftheriou-Smith, 27 February 12, 09:14

Spencer has remained inside the first 20 places but has dropped from 11 to 17. The BBC remains ... .55 5 BBC 79.27 6 BMW 72.71 7 Duracell 70.83 8 ...

M&S launches first Samsung TV app

By Matthew Chapman, 02 February 12, 11:31

with media companies. Apps currently available via the Samsung Smart TV App store include BBC iPlayer ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

of marketing Sarah Owen, formerly of creative agency BBH and the BBC. 'Everyone who works at 4Creative is a ...

Google ranked top brand and Dove enters top 20

By Loulla-Mae Eleftheriou-Smith, 18 January 12, 11:31

The YouGov BrandIndex measures consumers' perception of brands on a daily basis across quality, value, customer satisfaction, corporate reputation, general impression and likelihood of consumers to recommend the brand. The top-six brands in the index for 2011, which include the BBC, Heinz and Sony ...