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Media360: Virgin Media marketing chief on David Tennant signing

to be pulled after BBC Worldwide, the commercial arm of the BBC, complained that featuring Tennant, a 'Doctor Who' programme logo and Virgin founder Branson using a time machine, implied that the long-running BBC ...

We'll call you: Everything Everywhere

09 May 12, 11:00

Mktg (Put through to Orange customer service after calling Everything Everywhere.) Hi, I read a story on the BBC about you launching a campaign about 4G. Orange That operation is still under process (sic), so once we get a final update we will update it on the news section. Mktg Can you tell ...

YouView hires top marketer ahead of expected autumn launch

By Matthew Chapman, 25 April 12, 11:49

. Stakeholders include BBC, TalkTalk, BT, ITV, Channel 4, Channel 5 and Arqiva, while Sky has begun to express ... number of homes. Prior to joining Kelkoo Conway held senior marketing roles at Premier Inn, the BBC ...

Virgin Media pulls Doctor Who TV ad after BBC row

By Matthew Chapman, 17 April 12, 08:30

Virgin Media has pulled an ad starring David Tennant and Sir Richard Branson after BBC Worldwide ... BBC Worldwide was concerned that the ad, which featured the show's former star David Tennant, a ... -running BBC sci-fi series was endorsing TiVo. Virgin Media launched its 'Keep Up' brand campaign, created by Bartle Bogle Hegarty, on the Easter Bank Holiday weekend without seeking BBC approval for the ad ...

BT to sponsor 'London Live' Olympic entertainment events

By Matthew Chapman, 07 February 12, 08:30

, with other sponsors, including Lloyds TSB, involved as well as BT. BBC coverage of the Olympics ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

of marketing Sarah Owen, formerly of creative agency BBH and the BBC. 'Everyone who works at 4Creative is a ...

Google ranked top brand and Dove enters top 20

By Loulla-Mae Eleftheriou-Smith, 18 January 12, 11:31

The YouGov BrandIndex measures consumers' perception of brands on a daily basis across quality, value, customer satisfaction, corporate reputation, general impression and likelihood of consumers to recommend the brand. The top-six brands in the index for 2011, which include the BBC, Heinz and Sony ...

Sky restructures marketing teams

By Maisie McCabe, 12 January 12, 04:40

of former BBC Worldwide exec Luke Bradley-Jones in the role of brand director, television products. ... . Andrew Mortimer remains in his role as director of brand and media. As managing director, BBC.com global iPlayer, Bradley-Jones led the international commercial launch of the BBC iPlayer into 15 ... BBC Worldwide as head of strategy in August 2006. Bradley-Jones moved to the role of executive ...