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'Flawsome' brands will win battle for consumers' hearts

By Nicola Clark, 20 April 12, 12:00

Association chairman, told BBC Radio 5 Live that, while 'every conceivable scenario of security threat ...

VisitWales top marketer exits for Cardiff & Co

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 01:05

Pride replaces Richard Thomas, who is leaving to take up an appointment at BBC Wales. Pride will take up his position at Cardiff Co at the end of the month. It is unclear who will replace him at VisitWales. Cardiff Co is a public-private partnership that promotes the Welsh capital and its region ...

Google ranked top brand and Dove enters top 20

By Loulla-Mae Eleftheriou-Smith, 18 January 12, 11:31

The YouGov BrandIndex measures consumers' perception of brands on a daily basis across quality, value, customer satisfaction, corporate reputation, general impression and likelihood of consumers to recommend the brand. The top-six brands in the index for 2011, which include the BBC, Heinz and Sony ...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

16- to 34-year-olds, watched BBC series The Great British Bake Off last year. By comparison, 4.7m ...

What makes a great marketer?

By Daniel Farey-Jones, 23 November 11, 08:33

of internet marketing at Royal Mail and the BBC. Finally, 101's Phil Rumbol provided an insight into how he ...

Aloft Hotels brings music campaign to the UK

By Loulla-Mae Eleftheriou-Smith, 24 October 11, 10:30

hotel and then at Aloft Abu Dhabi. Each event will be judged by BBC Radio 1's Huw Stevens ...

TV art critic to chair Marketing Design Awards judging

By Staff, 30 August 11, 12:43

regular contributor on BBC2's Culture Show. The writer and presenter of several acclaimed BBC ...

VisitBritain puts riots behind it and resumes 'You're Invited' campaign

By Loulla-Mae Eleftheriou-Smith, 19 August 11, 01:30

VisitBritain, the national tourism board, has resumed its digital marketing activity with the BBC ... VisitBritain has confirmed that digital ads for the 'You're Invited' campaign, which was pulled from the BBC's international news site and BBC iPlayer on 9 August, is back up and running. The body ... week that it was pulling the ads from the BBC channels as they were "no longer appropriate" while ...

VisitBritain suspends marketing activity in face of riots

By Loulla-Mae Eleftheriou-Smith, 09 August 11, 02:09

VisitBritain, the national tourist board, is suspending digital activity on the BBC's international ... Joss Croft, VisitBritain s head of marketing, said that suspending the activity is a temporary measure and the body will be "keeping an eye" on situation over the coming days. He added it will resume its advertising on the BBC site when it is "appropriate" to do so. Croft said: "The message ...

The travelling salesman: Andrew Warner, senior marketing director at Expedia EMEA

By Loulla-Mae Eleftheriou-Smith, 28 July 11, 12:00

phones and electrical goods. At BBC Online, he helped implement what he dubs the 'slightly cheesy ... trainee, rising to consumer marketing manager, Royal Mail 1997-1999: Marketing manager, BBC Online ...