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Barclays uses 'angry boy' viral to push Pingit app

By Alex Brownsell, 13 April 12, 08:30

." Separately, Barclays recently hired former BSkyB marketing director Andy Brent as its marketing ...

LoveFilm's streaming service overtakes rentals

By Sarah Shearman, 22 March 12, 10:13

with Netflix, was being drawn into its investigation into BSkyB s alleged dominance of the pay-TV market ...

Regulator to reconsider BSkyB movie probe as streaming services increase

By Sarah Shearman, 14 March 12, 11:30

In August last year the commission published a provisional decision that stated it believed BSkyB's partnerships with the six major Hollwood Studios were anti-competitive . It later started a consultation on what remedies it should employ. It has now extended its deadline for reaching a final decision ...

Amazon acquires TV app company Pushbutton

By Sarah Shearman, 28 July 11, 10:50

." Pushbutton was founded in 2002, by the former senior BSkyB executive Paula Byrne, as an interactive ...

Andrew Walmsley on Digital: The shape of TV to come

By Andrew Walmsley, 22 June 11, 12:00

2002 after BSkyB launched its Sky+ service. - In November 2009, Virgin Media entered into a ...

Eight out of 10 brands not ready for mobile

By John Reynolds, 14 June 11, 04:43

of platform development and partnerships at BSkyB, argued that the tablet was a mobile device, pointing ...

Holy Moly: how a £4 website became an internet phenomenon

By Andrew McCormick, 25 May 11, 11:00

, at the time working for BSkyB, thought he could do better. "I thought Popbitch was missing a trick in what a ...

Thomas Cook boosts digital strategy with Mullock hire

By Sarah Shearman, 09 November 10, 08:00

Thomas Cook Group has appointed BSkyB s head of online sales and marketing, Louise Mullock ... BSkyB in August 2008, was most recently responsible for co ordinating the review of broadcaster Sky ... . According to Nielsen, BSkyB spent 8.5m on digital advertising in the year to June, whereas Thomas Cook ...

Social networks urged to 'raise ad rates or die'

By Sara Kimberley, 27 April 10, 10:11

at BSkyB and a director at customer publisher The Aston Group, brands will pay more only if social networks ...

Sky reviews multi-million pound digital roster

By Maisie McCabe, 27 April 10, 09:08

LONDON - BSkyB has launched a review of its £10m-plus digital agency requirements as it ups its ... creative work in the UK. According to The Nielsen Company BSkyB spent 8.2m on digital media, excluding ... of online sales and marketing at BSkyB, said: 'Across Sky we're responding to changing consumer demands ...