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Barclays appoints former BSkyB executive Brent as top UK retail bank marketer

By Sarah Shearman, 14 March 12, 12:23

Barclays has hired Andy Brent, former BSkyB marketing director, as its marketing and customer ... Brent will join the high-street bank later this month from GreenBottle where, for the past 18 months, he has been the biodegradable bottle company's managing director . Prior to GreenBottle, Brent spent a year as group brand marketing director at BSkyB . He has previously held senior marketing ...

Regulator to reconsider BSkyB movie probe as streaming services increase

By Sarah Shearman, 14 March 12, 11:30

In August last year the commission published a provisional decision that stated it believed BSkyB's partnerships with the six major Hollwood Studios were anti-competitive . It later started a consultation on what remedies it should employ. It has now extended its deadline for reaching a final decision ...

Betfair pinches BSKYB marketing chief

By John Reynolds, 03 June 11, 10:53

Betfair, the online betting exchange, has appointed BSkyB's long-standing marketing executive ... Wright has spent 10 years at BSKYB in a number of roles, including head of marketing and strategy, as well as director of online and interactive channels. Before moving to BSKYB, Wright was head of customer marketing at AOL. He started his new role at Betfair this week. Wright will be responsible ...

BSkyB's targeted ad system is 'ready'

By Ed Owen, 15 March 11, 02:30

BSkyB is able to deliver targeted ads during live broadcasts, with small software updates needed ... BSkyB is said to be able to deliver targeted ads to households based on their subscription package and location, in addition to other factors. Sources close to BSkyB report the AdSmart system is ready ... concerns. New BSkyB subscribers are given a Sky +HD box, whether they have subscribed to HD services ...

BSkyB plans 3D demos in 100 shopping centres

By Anne Cassidy, 08 March 10, 12:55

LONDON - BSkyB is showing 3D TV content at Westfield this Friday to promote the launch of its new ... Ready TVs which will be introduced over the coming months. BSkyB plans to roll out Sky 3D in pubs ...

What it's really like inside: BSkyB

03 February 10, 12:00

place in the world to work but the facilities on site are pretty good. COMPANY FACTS - BSkyB has its ... turnover of £5.3bn. - BSkyB's chief executive is Jeremy Darroch and the group brand director is Robert ...

BSkyB marketer Paul Gilshan to join News International

By John Reynolds, 02 February 10, 01:48

LONDON - Rupert Murdoch's News International has appointed senior BSkyB marketer, Paul Gilshan

BSkyB renames customer magazine

02 December 09, 12:00

BSkyB is renaming its customer magazine, Skymag, as Sky Magazine and increasing its frequency from

BSkyB posts rise in revenue

27 October 09, 12:00

BSkyB has posted a 10% rise in revenue to £1.38bn for the three months to 30 September

BSkyB and Discovery agree on ad-sales arrangement

By Sarah Johnson, 06 October 09, 12:15

LONDON - BSkyB and Discovery Europe have agreed an ad sales deal worth an estimated £200m ... responsibilities for Discovery's 13 UK channels to BSkyB. Discovery UK channels include Animal Planet, DMAX and Discovery Travel. It is unclear how ad revenue will be split between Discovery and BSkyB. Discovery accounts for 15% of airtime owned by Sky Media. BSkyB and Discovery were locked in a legal battle over ...