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Profile: Shaun Springer, head of brand, sponsorship and digital, UK and Ireland, at MasterCard

By Alex Brownsell, 20 April 11, 12:00

marketing roles, rising to commercial manager, BSkyB 2007-2008: Senior proposition manager, BT 2008 ...

2011 Marketing Society Awards for Excellence: the shortlist

By Staff, 05 April 11, 12:00

Marketing Customer Insight BSkyB - Broadband Happily Ever After Mitchells and Butlers - Why ...

Direct marketing and sales promotion leagues 2011

By Kim Benjamin, 30 March 11, 12:00

%, other 5%. Clients include BSkyB, Vodafone, GlaxoSmithKline Snowball Founded 2002. Managing director ... . DM 75%, other 25%. Clients include The Open University, BSkyB, Staples 23red Founded 2000 ...

BSkyB's targeted ad system is 'ready'

By Ed Owen, 15 March 11, 02:30

BSkyB is able to deliver targeted ads during live broadcasts, with small software updates needed ... BSkyB is said to be able to deliver targeted ads to households based on their subscription package and location, in addition to other factors. Sources close to BSkyB report the AdSmart system is ready ... concerns. New BSkyB subscribers are given a Sky +HD box, whether they have subscribed to HD services ...

Top 100 advertisers defy expectations to boost marketing investment

By Nicola Clark, 15 March 11, 08:00

in the COI's adspend to 105.4m. Despite this, it remains the UK's sixth-biggest advertiser. BSkyB ...

Biggest Brands: Top 100 advertisers 2011

By Adam Woods, 15 March 11, 12:00

of social media (which is not reflected in these figures) rocketed. BSkyB, too, powered into the upper ...

What marketers need to know about the News Corp/Sky deal

By Chris Locke, 03 March 11, 03:45

's proposed move to take full ownership of BSkyB means for advertisers. ... sector. With the move clearing the way for News Corp s full ownership of BSkyB, how will brands capitalise? With deeper engagement across BSkyB s channels and NI, brands can better access Sky ... that for a cost of 50p on a monthly bill of an 'on-net' BSkyB customer (ie taking Sky plus Broadband ...

Opinion: The Marketing Society Forum - Will foreign satellite football

By Staff, 16 February 11, 12:00

League for its non-UK rights, as well as the increase paid by BSkyB for the UK. However, the value ... with BSkyB, only a small minority would want to offer customers a foreign-language channel. Showing quality ...

Profile: Andrew Morley, vice-president for marketing EMERA, Motorola Mobility

By Ed Owen, 16 February 11, 12:00

and Ireland, and Ireland country manager, BSkyB 2005-2006: Chief commercial officer and deputy chief ...

UK customers free to watch foreign language Premier League football, says EU legal adviser

By Ed Owen, 03 February 11, 02:41

Broadcasters BskyB and ESPN cannot prevent customers watching Premiership football from foreign ... The official EU opinion could be a potential blow to the FA Premier League and its broadcast partners BskyB and ESPN. EU advocate general Juliane Kokott today (3 February) said, in her opinion, blocking foreign satellite feeds breached EU laws. The European Court of Justice (ECJ) will make a ...