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Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards ... Marketer of the year Nicola Casperson BSkyB ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

was another plus. BSkyB sailed past the 1bn profit mark, with a 1.07bn profit for the year to June ...

Top 100 advertisers defy expectations to boost marketing investment

By Nicola Clark, 15 March 11, 08:00

in the COI's adspend to 105.4m. Despite this, it remains the UK's sixth-biggest advertiser. BSkyB ...

Biggest Brands: Top 100 advertisers 2011

By Adam Woods, 15 March 11, 12:00

of social media (which is not reflected in these figures) rocketed. BSkyB, too, powered into the upper ...

Unilever chief Keith Weed: 'Measuring social media is a big issue for us'

By Atifa Silk, 03 February 11, 11:00

in the UK in 2010, behind Procter Gamble and BSkyB, according to Nielsen. - Unilever's global ...

P&G replaces Government as UK's biggest advertising spender

By Gemma Charles, 04 January 11, 12:36

in 2009, to 189m in 2010. BSkyB was the second, spending 161m, up from 134m in 2009. Unilever ... -on-year 2010 ( m) 2009 ( m) % change Procter Gamble 189 142 33 BSkyB ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

that recession-hit Britain simply could not afford to host the Games. However, the former BSkyB marketer ...

Boots replaces M&S as most reputable UK company

By Joe Thomas, 05 May 10, 12:26

in supermarkets, Morrison's beat Sainsbury and Tesco. In broadcasting, the BBC came ahead of ITV and BSkyB ...

Helen Edwards joins Marketing

By Gareth Jones, 27 April 10, 09:55

Marketing' s associate editor, Jeremy Lee; founder of Ctrl-Shift and Mydex Alan Mitchell; BSkyB city editor ...

Employers engage with staff to drive sustainability projects

By Gemma Charles, 27 October 09, 08:45

some eye-catching internal communications. Employee engagement also figures highly in BSkyB ... and generate interest in the arts. As part of the green-focused strand of this activity, BSkyB has ... -ordinated by not-for-profit organisation The Climate Group and its participants include B Q, British Gas and BSkyB ...