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Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards ... Marketer of the year Nicola Casperson BSkyB ...

Biggest Brands: Top 100 advertisers 2011

By Adam Woods, 15 March 11, 12:00

of social media (which is not reflected in these figures) rocketed. BSkyB, too, powered into the upper ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

that recession-hit Britain simply could not afford to host the Games. However, the former BSkyB marketer ...

Boots replaces M&S as most reputable UK company

By Joe Thomas, 05 May 10, 12:26

in supermarkets, Morrison's beat Sainsbury and Tesco. In broadcasting, the BBC came ahead of ITV and BSkyB ...

Helen Edwards joins Marketing

By Gareth Jones, 27 April 10, 09:55

Marketing' s associate editor, Jeremy Lee; founder of Ctrl-Shift and Mydex Alan Mitchell; BSkyB city editor ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

By Nicola Clark, 15 September 09, 02:00

' them. BSkyB was the most polarising brand in the sector. It is notable that, as consumers get older ...

Biggest brands: Top 100 advertisers 2008

By Amanda Nottage, 11 December 08, 09:53

.02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media had agencies and media buyers rubbing their hands, as BSkyB increased its spend 57.9% to 114.9m, and Virgin ...

Marketing's Top 100 Direct Mail advertisers 2008

By Richard Abbott, 01 October 08, 10:00

. Halifax, Lloyds TSB and Barclaycard all remain in the top 10 spenders' table, while broadcaster BSkyB has ...

The week in marketing: 16 September 2008

By Staff, 16 September 08, 10:21

in January 2009. BSkyB and Setanta Sports hold the rights until the end of the 2009/10 season. ...

Thrift usurps green at top of the new consumer agenda

By Jane Simms, 27 August 08, 08:30

of responsibility and reputation at BSkyB, claims that the green message 'is integrated into everything we do'. Sky ... this initiative in its ads - BSkyB has created an 'AV to standby' tool, which automatically sets unused boxes ... savings and energy savings, Stimson says BSkyB uses tactics that are 'deliberately anti-greenwash' in its ...