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Helen Edwards: Who takes responsibility for a brand's past mistakes?

of BSkyB. ...

What do you do when the prime minister comes knocking?

its advertising is. However, Christian Cull, the former BSkyB and TUI communications chief, says ...

Sky marketer scoops top prize at Brand Event Awards

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards ... Marketer of the year Nicola Casperson BSkyB ...

Brand of the Year 2011 shortlist

was another plus. BSkyB sailed past the 1bn profit mark, with a 1.07bn profit for the year to June ...

TalkTalk and Three top telecoms complaints league

, BSkyB, TalkTalk Group and Virgin Media. They showed that TalkTalk received the most complaints from ... an investigation into the company for incorrectly billing consumers for cancelled services. BSkyB had the next ... , followed by BSkyB. Mobile network Three UK has also riled customers and was the most-complained about ...

2011 Marketing Society Awards for Excellence: the shortlist

Marketing Customer Insight BSkyB - Broadband Happily Ever After Mitchells and Butlers - Why ...

Biggest Brands: Top 100 advertisers 2011

of social media (which is not reflected in these figures) rocketed. BSkyB, too, powered into the upper ...

What marketers need to know about the News Corp/Sky deal

's proposed move to take full ownership of BSkyB means for advertisers. ... sector. With the move clearing the way for News Corp s full ownership of BSkyB, how will brands capitalise? With deeper engagement across BSkyB s channels and NI, brands can better access Sky ... that for a cost of 50p on a monthly bill of an 'on-net' BSkyB customer (ie taking Sky plus Broadband ...

P&G replaces Government as UK's biggest advertising spender

in 2009, to 189m in 2010. BSkyB was the second, spending 161m, up from 134m in 2009. Unilever ... -on-year 2010 ( m) 2009 ( m) % change Procter Gamble 189 142 33 BSkyB ...

Tories and Lib Dems lead growth list of direct mail users

from 20.6m to 45.9m. Virgin Media, BT and BSkyB are among the top 10 users of direct mail. Both ...

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