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What do you do when the prime minister comes knocking?
its advertising is. However, Christian Cull, the former BSkyB and TUI communications chief, says ...
Sky marketer scoops top prize at Brand Event Awards
BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards ... Marketer of the year Nicola Casperson BSkyB ...
Brand of the Year 2011 shortlist
was another plus. BSkyB sailed past the 1bn profit mark, with a 1.07bn profit for the year to June ...
Biggest Brands: Top 100 advertisers 2011
of social media (which is not reflected in these figures) rocketed. BSkyB, too, powered into the upper ...
Thomas Cook boosts digital strategy with Mullock hire
Thomas Cook Group has appointed BSkyB s head of online sales and marketing, Louise Mullock ... BSkyB in August 2008, was most recently responsible for co ordinating the review of broadcaster Sky ... . According to Nielsen, BSkyB spent 8.5m on digital advertising in the year to June, whereas Thomas Cook ...
Marketing's Power 100
that recession-hit Britain simply could not afford to host the Games. However, the former BSkyB marketer ...
Boots replaces M&S as most reputable UK company
in supermarkets, Morrison's beat Sainsbury and Tesco. In broadcasting, the BBC came ahead of ITV and BSkyB ...
Helen Edwards joins Marketing
Marketing' s associate editor, Jeremy Lee; founder of Ctrl-Shift and Mydex Alan Mitchell; BSkyB city editor ...
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
' them. BSkyB was the most polarising brand in the sector. It is notable that, as consumers get older ...
Biggest brands: Top 100 advertisers 2008
.02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media had agencies and media buyers rubbing their hands, as BSkyB increased its spend 57.9% to 114.9m, and Virgin ...
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