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VIDEO: Can the public name the Olympic sponsors?
The majority of people asked were aware that today marks 100-days to the start of the Olympics, however there was some confusion as to what brands are at the forefront of the event. Brands most recognised by the public included fast-food restaurants, soft drink manufacturers and a bank. One shopper ...
Virgin Media pulls Doctor Who TV ad after BBC row
by Bartle Bogle Hegarty, on the Easter Bank Holiday weekend without seeking BBC approval for the ad ...
Promotional Feature: Brands face the attribution challenge
leader, digital, Ebiquity Joe Clift, former brand and customer marketing director, Lloyds Banking ...
MoneySupermarket.com promotes wider savings with Las Vegas ad
, MoneySupermarket.com director of consumer marketing, said: "In a year where the Bank of England predicts ...
Thomas Cook hits back with publicity campaign
the news on Friday (26 November) that the travel group had reached an agreement with its banking group ...
Adwatch (Oct 19) - Top 20 recall: Halifax
The high-street banking brand has opted for an ad with a familiar approach.
Adwatch (Oct 5) - Top 20 recall: Barclays
The bank has found a way to inject humour into what is really a dry, generic message. ... . Merchant is also a very good association for the banking brand to have. It's an unexpected, smart choice ... ', which is no bad thing. It implies to the viewer that they will find banking is easier at Barclays ... . I like the gentle wit and charm of this ad. My own bank delivers very similar messages, but does so ...
Marketing video report: Nationwide's Andy McQueen talks trust
McQueen discusses how the brand is still focused on its members and explains that one of the hardest challenges is communicating to consumers that it's not a bank. To read the full interview pick up this week s issue of Marketing or read the profile feature online . ...
Adwatch (Sept 14) - Top 20 recall: Lucozade
/Mindshare 27 10= (10=) Tesco Bank The Red Brick Road/Initiative 24 10 ...
Barclays promotes mortgages in latest TV push
Barclays has rolled out a new ad in its 'Take One Small Step' campaign, which promotes the bank ... be used to reduce monthly mortgage payments. The bank will also roll out a series of online customer ...
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