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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

for decades. In this respect, designers warn brands banking on Britishness that the approach needs ...

Sponsorship Leagues 2011

By Kim Benjamin, 10 October 11, 12:00

, which everyone else will inevitably follow - as with golf and the major banks, for example. 'Sky ...

Market research leagues 2011

By Kim Benjamin, 20 September 11, 12:00

. Managing director Roger Banks. 58% quantitative, 22% qualitative, 20% other. www.incite.ws Brainjuicer ...

Virgin Media's Nigel Gilbert on the brand's creative challenge

By Alex Brownsell, 08 September 11, 09:00

office at Lloyds Banking Group than a canvas featuring Sir Richard Branson's face superimposed upon ... of Lloyds TSB in the City of London. The bank's acclaimed 'For the journey' campaign was in its infancy ... as chief marketing officer of the merged bank before leaving the business, a sequence of events he clearly ...

Opinion: The Marketing Society Forum - Is the concept of brands having a lead creative agency outdated?

14 April 11, 08:00

YES Tricia Weener, Head of marketing, Europe, Commercial Banking, HSBC 'Traditional' creative agencies don't have a monopoly on good ideas nor should they take 'lead' status just because that is the way it has always been. Any agency with an understanding of the business or brand in question ...

Direct marketing and sales promotion leagues 2011

By Kim Benjamin, 30 March 11, 12:00

Lloyds Banking Group, Royal British Legion, Scottish Government CHI Partners Founded 2001 ... disclosed. Clients include Royal Bank of Scotland, Carphone Warehouse, Lexus OgilvyAction Founded 2006 ... . Subsidiary Groupe Aeroplan. DM 86%, SP 2%, other 12%. Clients include Royal Bank of Scotland, Hyundai, Coca ...

Is there always fair play on the pitch?

By Rachel Barnes, 23 March 11, 05:00

It made for uncomfortable listening: last week a room full of advertisers and agencies was confronted with unpalatable, but seemingly perennial, truths about pitching. The occasion was the ISBA annual conference, at which Barclays marketing communications director for UK retail banking, Sara ...

Sponsorship Agency of the Year: MEC Access

By John Reynolds, 10 December 10, 10:00

, Lloyds Bank, Odeon Cinemas and Transport for London, while it created branded content programmes for Spar ... sponsorship agency for the banking group, this year launched RBS RugbyForce - a nationwide community volunteer ...