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Barclays appoints former BSkyB executive Brent as top UK retail bank marketer

By Sarah Shearman, 14 March 12, 12:23

director for its UK retail and business banking (RBB) division. ... Brent will join the high-street bank later this month from GreenBottle where, for the past 18 months, he has been the biodegradable bottle company's managing director . Prior to GreenBottle ... is not a like-for-like replacement for Ram's and does not include premier banking, which has moved to a ...

Lloyds marketer Joe Clift leaves bank

By Alex Brownsell, 01 March 12, 11:24

Lloyds Banking Group marketer Joe Clift has left the high-street bank after three years ... Clift, the former Visa Europe vice-president of brand management, departed the bank this week ... Banking Group after the merger with HBOS. Over the past two years, he has played a role in creating a unified marketing operation and agency roster at the bank. Lloyds Banking Group unveiled a new ...

Brand barometer: High street banks, which is most prominent on the web?

By Gemma Charles, 17 February 12, 08:00

to the Young Driver Insurance offered by The Co-operative Bank

Tesco delays banking launch until 2013

By Alex Brownsell, 06 February 12, 10:47

Tesco is delaying the rollout of a full banking proposition, after announcing its flagship current ... Tesco Bank has 6.5 million customers and has long stated its intention to provide a full range of banking services, including current accounts and mortgages. Currently it offers credit cards, insurance and loans. According to reports, Tesco Bank chief executive Benny Higgins said the company had delayed ...

RBS Group plans social media forum initiative for banking brands

By Sarah Shearman, 17 November 11, 10:30

The Royal Bank of Scotland group is turning to social media to expand its 'helpful banking ... The banking group is trialling a 'Helpful Live' online forum, which will invite customers ... spokesman said the brief was intended to help the bank establish a list of social-media agencies should ... Direct, the HSBC-owned online and telephone bank, has been pursuing its strategy to be the UK's most ...

Lloyds Banking Group's Catherine Kehoe on finding the right voice for Halifax

By Alex Brownsell, 20 October 11, 12:30

Catherine Kehoe, brands and marketing director for Lloyds Banking Group, says the company has ... Banking Group, does not conform to any stereotypical image of a financial-services marketer. With her ... of the bank s successful For the journey cam-paign. As the recession hit Lloyds, through part ... Halifax, Bank of Scotland and Cheltenham Gloucester (C G), her old charge, Lloyds TSB, is probably ...

Branson puts ethics at core of Virgin bank plan

By Loulla-Mae Eleftheriou-Smith, 18 October 11, 08:30

Virgin founder Sir Richard Branson has promised to place ethics at the heart of his new banking ... Speaking exclusively to Marketing , Branson said he was confident an entrance by Virgin would shake up the sector. The banks nearly destroyed the financial world as we know it and the public is crying out for a really good, honest brand to get into that sector, he added. Branson, who ...

First Direct ads parody high-street banking rivals

By Sarah Shearman, 05 October 11, 10:00

NatWest, Lloyds TSB, Nationwide and Barclays, in an effort to persuade consumers to switch banks. ... The HSBC-owned online and telephone bank has rolled out an outdoor and digital campaign, which parodies other banks' marketing in an attempt to highlight the benefits customers might derive from ... -up of a rival bank's message, which is countered by the First Direct ad. The mock-up also uses the brand ...

Lloyds Banking Group reshuffles team to boost brand 'clarity'

By Alex Brownsell, 13 September 11, 08:30

Lloyds Banking Group (LBG) has unveiled a streamlined marketing structure as it aims to better ... Catherine Kehoe. In her role as brands and marketing director, she will oversee Lloyds TSB, Halifax, Bank ... director for customers, brands, digital and telephone banking. One source said marketing department ... the best bank for customers." The restructure comes as LBG unveils a "revitalised challenger brand ...

First Direct marketing head Paul Say leaves bank

By Alex Brownsell, 25 August 11, 08:57

Paul Say, First Direct head of marketing, is to leave the HSBC-owned bank. ... to be the UK s first transactional banking app . First Direct recently launched a Facebook page as part ... of subjects outside banking, such as their holiday plans. ...