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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...

Marketing Guru on... why meaningless brand surveys do not matter

By Will Harris, 30 March 12, 12:00

bank and the money-pit that is my French summer house. But a meaningful, global brand, at number five ...

More than a third of marketers would not attend university today

By Ben Bold, 23 June 11, 09:22

entering other professions such as the law and banking can command higher earnings. The survey also ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

-out bank, Page is faced with one of the toughest jobs in marketing in rebuilding its reputation. In April ... released by the bank showed that it admitted making a mistake to eight out of 10 customers who complained about a banking problem. At the time, Page pledged to address consumer concerns, but in March ...

Biggest Brands: Top 100 advertisers 2011

By Adam Woods, 15 March 11, 12:00

to investing in traditional media. Banking on traditional media 'TV, radio and magazines still play a ... their lifeblood. At the beginning of 2010, when cars and banks had dropped out, the retailers became an even ...

Helen Edwards on Branding: Back to basics

By Helen Edwards, 24 November 10, 12:00

of their delicious hot chocolate or their exotic range of teas. It's basics. Big bank Santander, on the other hand ... rates appears to be a particular area of weakness for the bank. The Which? report claimed that Santander ... it the worst bank for service at the time. The effect had perhaps been amplified by the fact that it had some ...

Editor's comment: Microsoft's controlling interest

By Gareth Jones, 03 November 10, 12:00

don't mind losing the odd day to Gears of War. The fact that Microsoft is betting the bank ...

Helen Edwards on Branding: The challenge of the dual

By Helen Edwards, 22 September 10, 12:00

://bit.ly/dnMVAn - for The Co-operative Bank. Early in its successful relaunch as an ethical proposition, it faced doubts from potential customers about whether it was a 'proper' bank with all the expected features. So the ad ... of oppression and violence. The voice-over concluded that in many ways the bank was the same as others ...