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Apple cements most valuable brand status as UK's giants slide
excel have also had their own difficulties. We ve got a lot of top brands in banking and that is a very ... Bank 24,517 -4% 4 25 Baidu 24,326 8% -8 26 HP 22 ... Tencent/QQ 17,992 19% 5 38 Agricultural Bank of China 17,867 6 ...
Unilever tops 2012 Marketing Society Awards nominations
Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...
Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers
. He cited several examples, including Netflix and Bank of America attempting to increase fees ...
Does funding innovation come before protecting marketing jobs? The Marketing Society Forum
YES - LOUISE FOWLER, BUSINESS LEADER, MARKETING, THE CO-OPERATIVE BANKING GROUP Firstly, innovation does not always require investment. In my experience, the best and most creative marketing often comes from a constrained brief. That said, we are not in business for the preservation of our own ...
Google ranked top brand and Dove enters top 20
sector; Microsoft within IT, Skype within the telecoms sector; Post Office within high-street banks ...
The most irritating ads of 2011
are relaxed about creating irritating ads. The Halifax 'Choir' ads featuring the bank's staff singing songs ...
Sector Insight: Colour Cosmetics
, and the relatively low price of polishes means women can follow trends without breaking the bank. A major issue ...
Private Equity: Asset strippers or brand builders?
a purchase, they often borrow the remaining sums from banks and other institutions. They repay ...
Unilever's Marc Mathieu: Sustainable brands find it 'easier to retain talent'
at banking and insurance giant Citi, said clients must treat agency talent "not just as creators of banners ...
P&G launches app for beauty brands
beauty consultation and add products to a virtual "beauty bank" that saves information about consumers ...
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