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Apple cements most valuable brand status as UK's giants slide

excel have also had their own difficulties. We ve got a lot of top brands in banking and that is a very ... Bank 24,517 -4% 4 25 Baidu 24,326 8% -8 26 HP 22 ... Tencent/QQ 17,992 19% 5 38 Agricultural Bank of China 17,867 6 ...

Helen Edwards: Get personal with your brand

By Helen Edwards, PPA Business columnist of the year, 16 May 12, 10:00

), or the person might well end up inside the product (hotel, aircraft, bank). Either way, it's a physical ... . If you head marketing for a bank, go and queue in a different branch each lunchtime for the next 10 ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

for decades. In this respect, designers warn brands banking on Britishness that the approach needs ...

Does funding innovation come before protecting marketing jobs? The Marketing Society Forum

01 March 12, 12:00

YES - LOUISE FOWLER, BUSINESS LEADER, MARKETING, THE CO-OPERATIVE BANKING GROUP Firstly, innovation does not always require investment. In my experience, the best and most creative marketing often comes from a constrained brief. That said, we are not in business for the preservation of our own ...

What do you do when the prime minister comes knocking?

By David Benady, 02 February 12, 01:00

the pricing policies of energy companies, demanded that banks pay back customers "unfair" charges speedily ...

Thomas Cook's marketing chief on the fight to save the 170-year-old business

By Loulla-Mae Eleftheriou-Smith, 26 January 12, 12:00

The tour operator had an awful 2011 and is banking on product-led ads to turn its fortunes around

Sport's 'crown jewels' must step up their game to come out of Olympics shadow: Three sponsors explain how to do it

By John Reynolds, 20 January 12, 07:00

, will not be 'frightened by the Olympics'; Morgan insists that the bank will refrain from tinkering with its marketing ...

The most irritating ads of 2011

By David Benady, 10 January 12, 01:00

are relaxed about creating irritating ads. The Halifax 'Choir' ads featuring the bank's staff singing songs ...

Brands navigate the Euro maze

By Alan Mitchell, 08 December 11, 12:00

Thomas Cook couldn't be a better sign of the times: a household brand name with a 170-year pedigree that is pleading with its banks for survival, thanks to unrest in Egypt and Tunisia and a 20 ... insipid) are fading amid almost universal consternation. Even Professor David Miles, a member of the Bank ...