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Marketing chief departs Betfair

18 August 04, 12:00

Ian Winton, marketing chief at Betfair, has left the online betting company without a job to go ... Winton was in the middle of developing a £20m repositioning campaign to differentiate Betfair from rival exchanges, and shake off negative publicity following last year's horserace-fixing scandal. He ... of Winton's objectives was to oversee Betfair's ongoing expansion into overseas markets. He had recently ...

Premiership raps Betfair

By Staff, 25 November 08, 08:25

LONDON - Betfair has been reprimanded by football's Premier League following its attempt to create ... the 'T' and 'K' of TaiKai. Betfair sent a guide to every Premier League footballer, agent and club ...

Betfair sponsors poker challenge

11 July 07, 12:00

Online betting company Betfair.com is to become the 'presenting partner' of the World Series

Betfair appoints BLAC to account

06 July 05, 03:00

Betfair, the online betting exchange, has hired integrated agency BLAC to handle its £2.5m ... The agency's task will be to raise Betfair's profile beyond its core horseracing focus and into football, golf and other sports via sponsorship, viral marketing and below-the-line activity. Betfair ... to attract customers. All marketing will use the strapline 'Life's unfair, but you can betfair', devised ...

Betfair set for Ashes push

By Staff, 07 July 09, 01:00

LONDON - Betfair, the world's biggest betting exchange, is launching a campaign to promote its ... across press, outdoor, email and event-based marketing, as well as a dedicated microsite. Betfair ...

Betfair pinches BSKYB marketing chief

By John Reynolds, 03 June 11, 10:53

Betfair, the online betting exchange, has appointed BSkyB's long-standing marketing executive ... of customer marketing at AOL. He started his new role at Betfair this week. Wright will be responsible ... at Betfair. Nieboer said: "Alasdair brings a huge wealth of experience and I am delighted to welcome him to Betfair. Having led marketing teams within Sky, he is well versed in using the full range of marketing ...

Direct: Betfair satirises traditional rivals

14 March 07, 12:00

Betfair, the online peer-to-peer betting site, is running a humorous direct drive to attract new ... The campaign, which has been created by Bristol agency Flourish, describes traditional bookmakers as 'blinkered' by and 'saddled' with their profit margins, claiming that better odds are available through Betfair. The work comprises direct mail, outdoor, press and online activity. ...

Betfair appoints Synergy to handle sponsorship

By Ed Kemp, 08 May 09, 09:30

LONDON - Betfair has hired specialist marketing consultancy Synergy to handle its sponsorship ... -fareast-language:#0400; mso-bidi-language:#0400;} The agency has initially been briefed to manage Betfair's high-profile marketing around the 2009 Ashes series. Betfair is an official partner of the England Wales Cricket Board ...

Betfair sponsors World Series of Poker

By Ed Kemp, 05 July 07, 11:00

LONDON - Online betting company Betfair has agreed a deal to become the ‘presenting partner

The Marketing Profile: Oscar Nieboer of Betfair

By Ed Kemp, 10 November 09, 08:30

's sponsorship of Manchester United, Betfair's self-effacing global brand and marketing director Oscar Nieboer ... 's successful bid to run the National Lottery. Nieboer joined Betfair as a brand consultant in 2007 ... arch-rival teams, such as local derbies, present the best marketing opportunities for Bet-fair's 'Fan v ... , having snared two of world's biggest clubs, his priority is to consolidate Betfair's position. 'We ...