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Betfair to knock rivals for the first time in campaign

By John Reynolds, 10 February 12, 01:19

Betfair is to name rival bookies for the first time as part of its new Europe-wide marketing ... The value-led campaign, created in-house, makes use of Betfair's new strapline, 'Don t Settle ... that Betfair has made direct price comparisons against its competitors, which include William Hill, Ladbrokes, Bet 365 and Paddy Power. Peter Marcus, Betfair's UK managing director, said: "This is a simple ...

Social brands: Betfair turns to comedy writers for social media

By Nicola Clark, 08 February 12, 02:45

Online gaming giant Betfair has placed experimentation at the heart of its social media strategy ... marketing at Betfair, revealed the brand turned to a team of comedy writers to gain traction on its Betfair ... . Betfair is also investing in proving the social ROI of its marketing activity. Carter said: "We ... is the exact impact of this activity on our customers." With this in mind Betfair is currently investing ...

Sponsorship Agency of the Year - Fast Track

By John Reynolds, 13 December 11, 09:00

the agency included activity with Olympics sponsor BMW and activating Betfair's sponsorship of football clubs ...

Betfair puts QR codes on beach volleyball bums

By Loulla-Mae Eleftheriou-Smith, 09 August 11, 11:26

Betfair, the online sports betting provider, is placing QR codes on the bikini bottoms of two beach ... is directed to a registration page to join Betfair, offering consumers a free bet. The new marketing ploy ... , London, from today (9 August) until 14 August. Betfair mobile is sponsoring Dampney and Mullin ... and retired rugby star Will Greenwood. Betfair also announced an end to its two-year relationship with FC ...

Betfair appoints sports stars in marketing revamp

By John Reynolds, 03 August 11, 09:00

Betfair, the online betting exchange, is radically overhauling its sport sponsorship activities ... have signed up to front Betfair ads for the next year, beginning this month. They will also provide tips and opinion, monthly podcasts and video content. Betfair said that the former sportsmen, who ... . The move marks a shift in strategy from Betfair. It had previously devoted a substantial part of its ...

Betfair pinches BSKYB marketing chief

By John Reynolds, 03 June 11, 10:53

Betfair, the online betting exchange, has appointed BSkyB's long-standing marketing executive ... of customer marketing at AOL. He started his new role at Betfair this week. Wright will be responsible ... at Betfair. Nieboer said: "Alasdair brings a huge wealth of experience and I am delighted to welcome him to Betfair. Having led marketing teams within Sky, he is well versed in using the full range of marketing ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

of the globe, with Turkish Airlines, Betfair, Singha, Vina Concha y Toro and Epson signed up to long-term deals ... NIEBOER - BETFAIR Four years into his role, and with a series of impressive sponsorship deals ... another bumper year. Last August, he was responsible for rolling out Betfair's biggest campaign to date ...