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Betfair to knock rivals for the first time in campaign

Betfair is to name rival bookies for the first time as part of its new Europe-wide marketing ... The value-led campaign, created in-house, makes use of Betfair's new strapline, 'Don t Settle ... that Betfair has made direct price comparisons against its competitors, which include William Hill, Ladbrokes, Bet 365 and Paddy Power. Peter Marcus, Betfair's UK managing director, said: "This is a simple ...

Social brands: Betfair turns to comedy writers for social media

Online gaming giant Betfair has placed experimentation at the heart of its social media strategy ... marketing at Betfair, revealed the brand turned to a team of comedy writers to gain traction on its Betfair ... . Betfair is also investing in proving the social ROI of its marketing activity. Carter said: "We ... is the exact impact of this activity on our customers." With this in mind Betfair is currently investing ...

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