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Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

of the globe, with Turkish Airlines, Betfair, Singha, Vina Concha y Toro and Epson signed up to long-term deals ... NIEBOER - BETFAIR Four years into his role, and with a series of impressive sponsorship deals ... another bumper year. Last August, he was responsible for rolling out Betfair's biggest campaign to date ...

Sponsorship Agency of the Year: MEC Access

By John Reynolds, 10 December 10, 10:00

activity with Betfair, creating a video posted on YouTube that showed Manchester United footballers ...

Is using the fanbase a good way for brands to associate with sport?

By Staff, 27 October 09, 08:30

A raft of brands, ranging from Shredded Wheat and Sega to Betfair, have taken the opportunity

C4 and BBC secure racing rights

By Sarah Johnson, 29 July 09, 10:20

's Grand National meeting from Aintree, Investec Derby meeting from Epsom, the Royal Ascot, Betfair King ...

Betfair launches poker service targeting 'new breed' of player

By Staff, 13 February 09, 10:20

LONDON - Betfair is launching its poker service with a campaign created by Albion that targets what ... The creative work uses comic book-style illustrations overlaid onto shots of ordinary individuals and is meant to appeal to both novice and expert online poker players. Oscar Nieboer, marketing director at Betfair, said: Albion uncovered a powerful insight into how a new generation of consumers interact ...