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Social brands: Betfair turns to comedy writers for social media

By Nicola Clark, 08 February 12, 02:45

Online gaming giant Betfair has placed experimentation at the heart of its social media strategy ... marketing at Betfair, revealed the brand turned to a team of comedy writers to gain traction on its Betfair ... . Betfair is also investing in proving the social ROI of its marketing activity. Carter said: "We ... is the exact impact of this activity on our customers." With this in mind Betfair is currently investing ...

My-wardrobe.com plans heavyweight marketing drive

By Joe Thomas, 14 July 10, 08:45

The venture capital firm, which also has investments in Betfair and LoveFilm, announced the funding last week. My-wardrobe will roll out heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity, and live events, as part of its acquisition and retention efforts ...

Betfair ignites rivalry between Manchester United and City fans

By Joe Thomas, 07 April 10, 08:55

LONDON - Betfair, the betting community, is offering Manchester United and Manchester City fans ... United fans until 10 April. Matthew Booth, head of UK marketing at Betfair, said: "City versus United ...

Betfair agrees sponsorship deal with FC Barcelona

By Ed Kemp, 11 September 09, 09:50

LONDON - Betfair, the online betting exchange, has agreed a two-year sponsorship agreement ... As 'Official Betting Partner', Betfair will create sports betting content through FC Barcelona ... perimeter boards at the club's home ground, Camp Nou. Other rights available to Betfair includie tickets ... . The deal was handled by sponsorship consultancy Synergy. Betfair has also launched betfairfootball ...

Betfair set for Ashes push

By Staff, 07 July 09, 01:00

LONDON - Betfair, the world's biggest betting exchange, is launching a campaign to promote its ... across press, outdoor, email and event-based marketing, as well as a dedicated microsite. Betfair ...

Betfair tests social media to promote new game

By Fiona Ramsay, 06 January 09, 12:45

LONDON - Online betting business Betfair UK is to launch a new social media campaign next month ... The campaign will launch in February 2009 and has been developed by digital agency Bendalls Group. The campaign will test social media as a customer acquisition tool as well as a marketing mechanic to generate conversations, referrals and brand awareness for BetFair. The campaign will include online consumer relations ...

Digital & Direct brief: Telegraph Media Group signs up Betfair

16 September 08, 12:00

Telegraph Media Group has signed up Betfair as its online sports betting partner. The betting

Olympic sponsors miss online opportunities

By Ed Kemp, 14 August 08, 09:39

in the top 100. A search for 'Olympics' sees Betfair (40th) as the top ranked search result even though ...

Betfair mounts campaign around Cheltenham Festival

By Ed Kemp, 11 March 08, 02:30

LONDON - Betfair, the online betting exchange, is launching a multi-channel marketing strategy ... converting a local pub into the Betfair Arms for the duration of the festival, which concludes this weekend. The campaign has been overseen by Betfair marketing director Oscar Nieboer, who launched the brand s first TV creative in December last year. Earlier this year, Betfair supported the launch of its new financial ...