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Betfair to knock rivals for the first time in campaign

By John Reynolds, 10 February 12, 01:19

Betfair is to name rival bookies for the first time as part of its new Europe-wide marketing ... The value-led campaign, created in-house, makes use of Betfair's new strapline, 'Don t Settle ... that Betfair has made direct price comparisons against its competitors, which include William Hill, Ladbrokes, Bet 365 and Paddy Power. Peter Marcus, Betfair's UK managing director, said: "This is a simple ...

Social brands: Betfair turns to comedy writers for social media

By Nicola Clark, 08 February 12, 02:45

Online gaming giant Betfair has placed experimentation at the heart of its social media strategy ... marketing at Betfair, revealed the brand turned to a team of comedy writers to gain traction on its Betfair ... . Betfair is also investing in proving the social ROI of its marketing activity. Carter said: "We ... is the exact impact of this activity on our customers." With this in mind Betfair is currently investing ...

Betfair puts QR codes on beach volleyball bums

By Loulla-Mae Eleftheriou-Smith, 09 August 11, 11:26

Betfair, the online sports betting provider, is placing QR codes on the bikini bottoms of two beach ... is directed to a registration page to join Betfair, offering consumers a free bet. The new marketing ploy ... , London, from today (9 August) until 14 August. Betfair mobile is sponsoring Dampney and Mullin ... and retired rugby star Will Greenwood. Betfair also announced an end to its two-year relationship with FC ...

Betfair appoints sports stars in marketing revamp

By John Reynolds, 03 August 11, 09:00

Betfair, the online betting exchange, is radically overhauling its sport sponsorship activities ... have signed up to front Betfair ads for the next year, beginning this month. They will also provide tips and opinion, monthly podcasts and video content. Betfair said that the former sportsmen, who ... . The move marks a shift in strategy from Betfair. It had previously devoted a substantial part of its ...

Betfair pinches BSKYB marketing chief

By John Reynolds, 03 June 11, 10:53

Betfair, the online betting exchange, has appointed BSkyB's long-standing marketing executive ... of customer marketing at AOL. He started his new role at Betfair this week. Wright will be responsible ... at Betfair. Nieboer said: "Alasdair brings a huge wealth of experience and I am delighted to welcome him to Betfair. Having led marketing teams within Sky, he is well versed in using the full range of marketing ...

Betfair ignites rivalry between Manchester United and City fans

By Joe Thomas, 07 April 10, 08:55

LONDON - Betfair, the betting community, is offering Manchester United and Manchester City fans ... United fans until 10 April. Matthew Booth, head of UK marketing at Betfair, said: "City versus United ...

Betfair signs up Sky Sports football pundit Andy Gray

By Joe Thomas, 15 January 10, 09:55

LONDON - Betfair, the fan v fan betting brand, has signed football pundit Andy Gray, as its brand ... tips on forthcoming fixtures and will host monthly vodcasts on www.betfairfootball.com . Betfair's head of UK marketing, Matt Booth, said: "Betfair is all about fans betting against each other, so ... ." In October Betfair launched an unscripted ad campaign featuring football fans, discussing the national game ...

The Marketing Profile: Oscar Nieboer of Betfair

By Ed Kemp, 10 November 09, 08:30

's sponsorship of Manchester United, Betfair's self-effacing global brand and marketing director Oscar Nieboer ... 's successful bid to run the National Lottery. Nieboer joined Betfair as a brand consultant in 2007 ... arch-rival teams, such as local derbies, present the best marketing opportunities for Bet-fair's 'Fan v ... , having snared two of world's biggest clubs, his priority is to consolidate Betfair's position. 'We ...

Betfair uses real fans in new TV ad campaign

By Ed Kemp, 13 October 09, 01:45

LONDON - Betfair is to launch an unscripted ad campaign featuring football fans, discussing ... the Betfair Front Room' and will feature fans chosen from street castings and via fanzines. A teaser ...

Betfair agrees sponsorship deal with FC Barcelona

By Ed Kemp, 11 September 09, 09:50

LONDON - Betfair, the online betting exchange, has agreed a two-year sponsorship agreement ... As 'Official Betting Partner', Betfair will create sports betting content through FC Barcelona ... perimeter boards at the club's home ground, Camp Nou. Other rights available to Betfair includie tickets ... . The deal was handled by sponsorship consultancy Synergy. Betfair has also launched betfairfootball ...